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Zollstock Personalisiert

Fail

Prices span $4.98–$14.98, mostly outside the sweet spot, so Zollstock Personalisiert is a Fail.

Flapen Score
34
34 / 100
Ranks 2,989 of 3,232 Baumarkt niches · −15 vs the category median of 49
Market size
€3K/yr130K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
58%top-5 click share · 10 brands · 11 sellers

Flapen Score

Zollstock Personalisiert against its category

The dotted line is the Baumarkt average. Past it, Zollstock Personalisiert is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zollstock Personalisiert market on Amazon at a glance

Shoppers on Amazon Germany searched for Zollstock Personalisiert 130K times last year and spent an estimated €3K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
0.3%
Market size, estimated
€3Ka year
Peak month
December3.5× the quietest month
Top search term
zollstock personalisiert78K searches a year

02 · Price

A sale here is worth €9.45.

Listings sell for €9.45 on average, from €4.98 to €14.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €9.45 that is €0 to €945 a year per listing.

Average price
€9.45under the $15 to $100 sweet spot
Price range
€4.98–€14.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€945
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Mess- & Planwerkzeuge. It carries 466 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
14%
Out of stock, average day
0.0%
Average rank
#43in Mess- & Planwerkzeuge
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
466per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Zollstock Personalisiert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

11

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

12%

  • Brand 124%
  • Brand 220%
  • Brand 313%
  • Brand 412%
  • Brand 511%
  • Brand 69%
  • Open — no brand owns it (4 brands, 12%)

Demand

Zollstock Personalisiert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Zollstock Personalisiert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zollstock personalisiert78K/yr
  • meterstab personalisiert16K/yr
  • zollstock mit namen18K/yr
  • personalisierter zollstock10K/yr
  • meterstab mit namen4K/yr
  • zollstock 2 meter personalisiert4K/yr

Reviews and returns

What reviews say buyers love and hate about Zollstock Personalisiert

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Haltbarkeit”
<0.1%of orders come back, a rate Amazon rounds to zero
“Relativ schnell gebrochen”
A buyer, on “Haltbarkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Zollstock Personalisiert questions

Answered from the same tracked data.