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Zollstock

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 94% of clicks, so Zollstock is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 3,232 Baumarkt niches · +10 vs the category median of 49
Market size
€1.3M/yr597K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
52%top-5 click share · 9 brands · 79 sellers

Flapen Score

Zollstock against its category

The dotted line is the Baumarkt average. Past it, Zollstock is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zollstock market on Amazon at a glance

Shoppers on Amazon Germany searched for Zollstock 597K times last year and spent an estimated €1.3M. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months
597K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
10.9%
Market size, estimated
€1.3Ma year
Peak month
November1.4× the quietest month
Top search term
zollstock266K searches a year

02 · Price

A sale here is worth €19.65.

Listings sell for €19.65 on average, from €2.25 to €229.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €19.65 that is €39K to €49K a year per listing.

Average price
€19.65inside the $15 to $100 sweet spot
Price range
€2.25–€229.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
€39K–€49K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #17 within Mess- & Planwerkzeuge. It carries 1,693 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
5.8%
Average rank
#17in Mess- & Planwerkzeuge
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,693per listing
Listings tracked
24

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Zollstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

79

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

4%

  • Brand 137%
  • Brand 229%
  • Brand 313%
  • Brand 411%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Zollstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top Zollstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zollstock266K/yr
  • zollstock 2 meter131K/yr
  • meterstab67K/yr
  • meterstab 2m41K/yr
  • zollstöcke20K/yr
  • gliedermaßstab13K/yr
  • gliedermaßstab 2m22K/yr
  • maßstab12K/yr
  • messstab7K/yr
  • zollstock holz5K/yr

Reviews and returns

What reviews say buyers love and hate about Zollstock

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“total billiger Müll”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Zollstock questions

Answered from the same tracked data.