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Zigbee Steckdose

Zigbee Steckdose shows a sweet-spot price point ($23.62 avg), but soft demand (-20.8% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 49

Market size 46Growth 15Conversion 63Competition 46Returns 48Price range 81Avg price 95Brand share 32Review moat 73Quality gap 81
This niche Category average · 3,232 niches

Is Zigbee Steckdose profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zigbee Steckdose is a €248K/yr Amazon Germany market (190K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Zigbee Steckdose: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.8% over the last 90 days and 5.5% of searches end in a purchase.

€248K

revenue / yr

Units sold / yr15K
Search volume / yr-20.8%190K
Conversion rate5.5%
Avg price€23.62

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 66
Top-5 product click share58%
Open market14%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement100%
New entrants (1y)6· 4 succeeded
Avg rating4.2★
Avg reviews566

Top Zigbee Steckdose products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€25K€50K€74K€99K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

66

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

11%

  • SONOFF52%
  • NOUS21%
  • Osram6%
  • FDTEK3%
  • Eightree3%
  • Haozee3%
  • Open — no brand owns it (5 brands, 11%)

Zigbee Steckdose demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume190KCVR5.5%Products20Brands11Top 5 Brands86%OOS Rate2.4%Rating4.2★Reviews566Avg BSR#111
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Top Zigbee Steckdose search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zigbee steckdose158K/yr
  • zigbee smart plug7K/yr
  • steckdose zigbee9K/yr
  • zigbee plug6K/yr
  • smart plug zigbee5K/yr
  • zigbee steckdose strommessung4K/yr

What reviews say buyers love and hate about Zigbee Steckdose

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Konnektivität – insgesamt22%

Easy Einbindung

Kompatibilität – insgesamt12%

Kompatibel mit Home Assistant

Qualität insgesamt10%

Grundsätzlich solides Produkt

Buchse/Anschluss/Stecker9%

Smart Steckdose

beworben Vs Tatsächliches Produkt6%

Tut was er soll

What buyers complain about

81% of reviews
Konnektivität – insgesamt25%

Verliert oft die Verbindung

Funktionalität insgesamt15%

Stromausfall

Kompatibilität – insgesamt11%

ZigBee wird immer öfter inkompatibel

Haltbarkeit8%

Leider nach kurzer Zeit defekt

Messung / Ablesegenauigkeit5%

Problem mit Verbrauchsmessung in Home Assistant

Zigbee Steckdose return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
34%
2Konnektivität – insgesamt
31%
3Funktionalität insgesamt
15%
4Defekt Material/Teile
4%
5Gesamtgröße
3%

Common Zigbee Steckdose questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zigbee Steckdose 51/100 on Amazon Germany — Worth a look. The niche generates €248K/yr across 20 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Zigbee Steckdose on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 3.6× the quietest.