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Zigbee Schalter

soft demand (-32.4% this quarter) — Zigbee Schalter doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49

Market size 26Growth 9Conversion 41Competition 66Returns 53Price range 70Avg price 76Brand share 34Review moat 70Quality gap 89
This niche Category average · 3,232 niches

Is Zigbee Schalter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zigbee Schalter is a €107K/yr Amazon Germany market (211K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Zigbee Schalter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.4% over the last 90 days and 3.3% of searches end in a purchase.

€107K

revenue / yr

Units sold / yr8K
Search volume / yr-32.4%211K
Conversion rate3.3%
Avg price€15.49

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers15 · 98
Top-5 product click share46%
Open market15%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement89%
New entrants (1y)13· 4 succeeded
Avg rating4.1★
Avg reviews686

Top Zigbee Schalter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€9K€13K€17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

98

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

13%

  • SONOFF48%
  • Aqara11%
  • ANCLLO10%
  • MOES9%
  • Haozee8%
  • NOUS3%
  • Open — no brand owns it (9 brands, 13%)

Zigbee Schalter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume211KCVR3.3%Products37Brands15Top 5 Brands85%OOS Rate6.9%Rating4.1★Reviews686Avg BSR#211
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Top Zigbee Schalter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zigbee schalter92K/yr
  • zigbee taster25K/yr
  • zigbee button23K/yr
  • zigbee lichtschalter18K/yr
  • zigbee switch13K/yr
  • zigbee schalter unterputz9K/yr
  • zigbee schalter batterie4K/yr
  • zigbee wandschalter6K/yr
  • zigbee unterputz schalter5K/yr
  • zigbee lichtschalter unterputz4K/yr

What reviews say buyers love and hate about Zigbee Schalter

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Konnektivität – insgesamt16%

läuft stabil mit Home Assistant

Qualität insgesamt11%

Super produkt

Kompatibilität – insgesamt8%

Kompatibel mit Home Assistant, Zigbee2MQTT, SONOFF-Hubs, Alexa oder Google Home (via Hub), erlaubt es Fernbedienung von Lichtern, Rollläden oder ganzen Szenarien ohne WLAN-Abhängigkeit

Montage/Installation7%

Die Installation war unkompliziert

Touch-/Tastensteuerung7%

Praktischer Smart-Button für gemütliches Licht

What buyers complain about

59% of reviews
Konnektivität – insgesamt14%

Es wird nicht mal Bluetooth für ein temporäres Koppeln mit der App angeboten

Kompatibilität – insgesamt7%

Doesn't work with Home Assistant

Funktionalität insgesamt7%

Funktioniert nicht

Gesamtgröße7%

klein

Touch-/Tastensteuerung6%

Schicker Button mit Identitätsproblem

Zigbee Schalter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
28%
2Konnektivität – insgesamt
18%
3Funktionalität insgesamt
17%
4Gesamtgröße
16%
5Defekt Material/Teile
5%

Common Zigbee Schalter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zigbee Schalter 48/100 on Amazon Germany — Skip it. The niche generates €107K/yr across 37 tracked products. 4 of 13 products launched in the last 360 days are still selling. Search demand moved -32.4% over the last 90 days.
Search demand for Zigbee Schalter on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.3× the quietest.