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Zigbee Rauchmelder

Fail

Demand is soft, at -34.2% this quarter, so Zigbee Rauchmelder is a Fail.

Flapen Score
45
45 / 100
Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size
€97K/yr70K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
50%top-5 click share · 15 brands · 95 sellers

Flapen Score

Zigbee Rauchmelder against its category

The dotted line is the Baumarkt average. Past it, Zigbee Rauchmelder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Rauchmelder market on Amazon at a glance

Shoppers on Amazon Germany searched for Zigbee Rauchmelder 70K times last year and spent an estimated €97K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
2.7%
Market size, estimated
€97Ka year
Peak month
November2.0× the quietest month
Top search term
zigbee rauchmelder25K searches a year

02 · Price

A sale here is worth €51.94.

Listings sell for €51.94 on average, from €13.18 to €159.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €51.94 that is €0 to €5K a year per listing.

Average price
€51.94inside the $15 to $100 sweet spot
Price range
€13.18–€159.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #61 within Sicherheitstechnik. It carries 2,441 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#61in Sicherheitstechnik
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
2,441per listing
Listings tracked
24

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
47 months

Products

Top Zigbee Rauchmelder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

95

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

17%

  • Brand 130%
  • Brand 216%
  • Brand 316%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (9 brands, 17%)

Demand

Zigbee Rauchmelder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Zigbee Rauchmelder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigbee rauchmelder25K/yr
  • rauchmelder zigbee16K/yr
  • rauchmelder matter10K/yr
  • matter rauchmelder10K/yr
  • homekit rauchmelder6K/yr
  • rauchmelder matter thread4K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Rauchmelder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Montage/Installation”
15%of negative reviews mention “Akkulaufzeit”
1.1%of orders come back
“Batterie hält nicht”
A buyer, on “Akkulaufzeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zigbee Rauchmelder questions

Answered from the same tracked data.