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Zigbee Gateway

Fail

Demand is soft, at -25.0% this quarter, so Zigbee Gateway is a Fail.

Flapen Score
45
45 / 100
Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size
€240K/yr218K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
73%top-5 click share · 13 brands · 214 sellers

Flapen Score

Zigbee Gateway against its category

The dotted line is the Baumarkt average. Past it, Zigbee Gateway is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Gateway market on Amazon at a glance

Shoppers on Amazon Germany searched for Zigbee Gateway 218K times last year and spent an estimated €240K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €240K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
4.2%
Market size, estimated
€240Ka year
Peak month
November2.2× the quietest month
Top search term
zigbee hub66K searches a year

02 · Price

A sale here is worth €26.63.

Listings sell for €26.63 on average, from €9.53 to €62.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €26.63 that is €13K to €20K a year per listing.

Average price
€26.63inside the $15 to $100 sweet spot
Price range
€9.53–€62.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€13K–€20K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #114 within Automatisierungsgeräte für Zuhause. It carries 878 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
9.9%
Average rank
#114in Automatisierungsgeräte für Zuhause
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
878per listing
Listings tracked
20

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Zigbee Gateway products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

214

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Brand 144%
  • Brand 218%
  • Brand 316%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Zigbee Gateway search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Zigbee Gateway search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigbee hub66K/yr
  • zigbee gateway76K/yr
  • tuya zigbee gateway11K/yr
  • zigbee 3.0 hub8K/yr
  • zigbee bridge11K/yr
  • gateway10K/yr
  • sonoff zigbee hub4K/yr
  • zigbee hub 3.06K/yr
  • bluetooth gateway4K/yr
  • tuya gateway5K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Gateway

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Konnektivität – insgesamt”
26%of negative reviews mention “Konnektivität – insgesamt”
3.6%of orders come back
“geht oft offline”
A buyer, on “Konnektivität – insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zigbee Gateway questions

Answered from the same tracked data.