Zigbee
MaybeProducts sell for $22.54 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Zigbee is a Maybe.
- Flapen Score
- 51 / 100Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 4951
- Market size
- €349K/yr906K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 35%top-5 click share · 7 brands · 246 sellers
Flapen Score
Zigbee against its category
The dotted line is the Baumarkt average. Past it, Zigbee is stronger. Inside it, weaker.
Market
The Zigbee market on Amazon at a glance
Shoppers on Amazon Germany searched for Zigbee 906K times last year and spent an estimated €349K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €349K a year.
- Searches, last 12 months
- 906K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €349Ka year
- Peak month
- November3.9× the quietest month
- Top search term
- zigbee518K searches a year
02 · Price
A sale here is worth €22.54.
Listings sell for €22.54 on average, from €7.78 to €58.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €22.54 that is €6K to €11K a year per listing.
- Average price
- €22.54inside the $15 to $100 sweet spot
- Price range
- €7.78–€58.09
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €6K–€11K
- Returns
- 2.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #47 within Mess- & Planwerkzeuge. It carries 848 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #47in Mess- & Planwerkzeuge
- Average rating
- 4.19 starsAmazon Germany average 4.37 stars
- Average reviews
- 848per listing
- Listings tracked
- 48
04 · Newcomers
17 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Zigbee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SONOFF ZBMINIR2 Zigbee Smart Schalter Zigbee 3.0 Lictschalter Zigbee Smart Switch Funktioniert mit Alexa & Google Home Zigbee Hub Erforderlich Neutralleitung Erforderlich Farbe kann variieren
- Price
- €8.59
- Rating
- 4.6/5
- Reviews
- 1,155
- Age
- 2y ago

SONOFF Smart BewässerungscomputerApp-gesteuertes automatisches Bewässerungssystem mit Zeitplanung und Mengensteuerung erfordert Zigbee 3.0 Hub kompatibel mit Amazon Alexa und Home Assistant
- Price
- €23.52
- Rating
- 3.8/5
- Reviews
- 702
- Age
- 2y ago

SONOFF S60ZBTPF Zigbee Steckdose Fernsteuerung Energiemessung Zigbee-Repeater Zeitpläne Überlastschutz kompatibel mit der eWeLink-App - Erfordert Zigbee-Gateway
- Price
- €11.29
- Rating
- 4.3/5
- Reviews
- 870
- Age
- 1y ago

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT
- Price
- €32.59
- Rating
- 4.1/5
- Reviews
- 481
- Age
- 10mo ago

SONOFF Zigbee 3.0 USB Dongle Plus Zigbee Gateway TI CC2652P + CP2102N Zigbee USB Stick Zigbee Hub für ZHA in Home Assistant or Zigbee2MQTT Open HAB etc.
- Price
- €21.60
- Rating
- 4.7/5
- Reviews
- 5,669
- Age
- 4y ago
Trending
estimated 90-day click momentum
THIRDREALITY Smart Soil Moisture Sensor Gen2 Zigbee hub Needed Enhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Alexa
- Price
- €16.09
- Rating
- 3.6/5
- Reviews
- 201
- Age
- 5mo ago

SONOFF SWV-ZFE Hydro ONE Zigbee Bewässerungscomputer Messinganschluss wetteradaptive Bewässerung mit Durchflussmesser 4×AA Zigbee-Hub erforderlich kompatibel mit Home Assistant
- Price
- €29.66
- Rating
- 3.7/5
- Reviews
- 116
- Age
- 3mo ago

SONOFF S60ZBTPF Zigbee Smart Plug (Erfordert Zigbee-Gateway) Fernsteuerung Energiemessung Zeitpläne Überlastschutz Zigbee-Repeater kompatibel mit der eWeLink-App-4 Pack
- Price
- €41.97
- Rating
- 4.3/5
- Reviews
- 870
- Age
- 8mo ago

SONOFF S60ZBTPF Zigbee Smart Plug (Erfordert Zigbee-Gateway) Fernsteuerung Energiemessung Zeitpläne Überlastschutz Zigbee-Repeater kompatibel mit der eWeLink-App-2 Pack
- Price
- €22.28
- Rating
- 4.3/5
- Reviews
- 867
- Age
- 8mo ago

SONOFF S61s Smart Steckdosen 16A/3840W Fern- & Sprachsteuerung für ein sichereres und smarteres Leben | Energieüberwachung & Zeitschaltuhr | Matter-kompatibel mit Alexa Google und HomeKit(4er-Pack)
- Price
- €26.63
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 9mo ago
Newest
by launch date
SONOFF SWV-ZFE Hydro ONE Zigbee Bewässerungscomputer Messinganschluss wetteradaptive Bewässerung mit Durchflussmesser 4×AA Zigbee-Hub erforderlich kompatibel mit Home Assistant
- Price
- €29.66
- Rating
- 3.7/5
- Reviews
- 116
- Age
- 3mo ago

THIRDREALITY Smart Soil Moisture Sensor Gen2 Zigbee hub Needed Enhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Alexa
- Price
- €16.09
- Rating
- 3.6/5
- Reviews
- 201
- Age
- 5mo ago

SONOFF S60ZBTPF Zigbee Smart Plug (Erfordert Zigbee-Gateway) Fernsteuerung Energiemessung Zeitpläne Überlastschutz Zigbee-Repeater kompatibel mit der eWeLink-App-4 Pack
- Price
- €41.97
- Rating
- 4.3/5
- Reviews
- 870
- Age
- 8mo ago

SONOFF S60ZBTPF Zigbee Smart Plug (Erfordert Zigbee-Gateway) Fernsteuerung Energiemessung Zeitpläne Überlastschutz Zigbee-Repeater kompatibel mit der eWeLink-App-2 Pack
- Price
- €22.28
- Rating
- 4.3/5
- Reviews
- 867
- Age
- 8mo ago

SONOFF MINI DUO 2-Kanal Zigbee Smart Switch Zigbee 3.0 kompatibel Gesamtlast 16A kompakt für Standardkästen Fern- & Automatisierte Steuerung über Zigbee-Hub
- Price
- €15.41
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
246
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 73%
Open market
1%
- SONOFF88%
- Haozee6%
- Aqara2%
- THIRDREALITY2%
- Nabu Casa1%
- ANCLLO1%
- Open — no brand owns it (1 brand, 1%)
Demand
Zigbee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Zigbee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zigbee518K/yr
- sonoff217K/yr
- sonoff zigbee99K/yr
- zigbee sensor17K/yr
- zigbee geräte15K/yr
- tuya zigbee11K/yr
- zigbee sonoff7K/yr
- zigbee 3.08K/yr
- zigbee sensoren5K/yr
- sonof3K/yr
Reviews and returns
What reviews say buyers love and hate about Zigbee
We read the reviews and the return reasons for every product selling here.
“Verbindungsprobleme”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zigbee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









