Is Zigbee profitable to sell on Amazon Germany?

Flapen scores Zigbee 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €349K a year across 48 tracked products. 17 of the 20 products launched in the last year cleared the first-year sales bar. Search demand grew -15.9% in the last 90 days.

How competitive is the Zigbee niche on Amazon Germany?

7 brands and 246 sellers compete in Zigbee on Amazon Germany. The top 5 Zigbee products take 35% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Zigbee?

Zigbee buyers on Amazon Germany complain most about Konnektivität – insgesamt, Funktionalität insgesamt, and Kompatibilität – insgesamt. An estimated 2.7% of orders come back.

When does demand for Zigbee peak?

Search demand for Zigbee on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 3.9× the quietest.

What does it cost to enter the Zigbee niche?

Zigbee sells for €22.54 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.78 to €58.09. The average product has 848 reviews, the count a new listing must catch up to.

Zigbee

Maybe

Products sell for $22.54 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Zigbee is a Maybe.

Flapen Score: 51
51 / 100Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 49
Market size: €349K/yr906K searches / yr
90-day growth: -15.9%search demand this quarter
Competition: 35%top-5 click share · 7 brands · 246 sellers

Flapen Score

Zigbee against its category

The dotted line is the Baumarkt average. Past it, Zigbee is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Zigbee market on Amazon at a glance

Shoppers on Amazon Germany searched for Zigbee 906K times last year and spent an estimated €349K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €349K a year.

Searches, last 12 months: 906K
Growth, 90 days vs prior 90: -15.9%
Conversion, latest week: 1.7%
Market size, estimated: €349Ka year
Peak month: November3.9× the quietest month
Top search term: zigbee518K searches a year

02 · Price

A sale here is worth €22.54.

Listings sell for €22.54 on average, from €7.78 to €58.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €22.54 that is €6K to €11K a year per listing.

Average price: €22.54inside the $15 to $100 sweet spot
Price range: €7.78–€58.09
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: €6K–€11K
Returns: 2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #47 within Mess- & Planwerkzeuge. It carries 848 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 7.5%
Average rank: #47in Mess- & Planwerkzeuge
Average rating: 4.19 starsAmazon Germany average 4.37 stars
Average reviews: 848per listing
Listings tracked: 48

04 · Newcomers

17 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 20
Successful launches: 17Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Zigbee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

246

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

Brand 188%
Brand 26%
Brand 32%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Zigbee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Zigbee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

zigbee518K/yr -19.1%0.8% conv.
sonoff217K/yr -7.2%1.9% conv.
sonoff zigbee99K/yr -13.3%4.8% conv.
zigbee sensor17K/yr -13.3%0.7% conv.
zigbee geräte15K/yr -42.1%0.2% conv.
tuya zigbee11K/yr -37.5%0.2% conv.
zigbee sonoff7K/yr -17.4%4.0% conv.
zigbee 3.08K/yr -13.4%1.2% conv.
zigbee sensoren5K/yr -17.8%0.4% conv.
sonof3K/yr -15.4%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Zigbee

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Konnektivität – insgesamt”

21%of negative reviews mention “Konnektivität – insgesamt”

2.7%of orders come back

“Verbindungsprobleme”

A buyer, on “Konnektivität – insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Baumarkt niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Zigbee questions

Answered from the same tracked data.

Categories