Zigbee
Zigbee shows a sweet-spot price point ($22.54 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Flapen Score
Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 49
Is Zigbee profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Zigbee is a €349K/yr Amazon Germany market (906K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Zigbee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.9% over the last 90 days and 1.7% of searches end in a purchase.
€349K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 48 products
Top Zigbee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SONOFF ZBMINIR2 Zigbee Smart Schalter Zigbee 3.0 Lictschalter Zigbee Smart Switch Funktioniert mit Alexa & Google Home Zigbee Hub Erforderlich Neutralleitung Erforderlich Farbe kann variieren
- Price
- €8.59
- Rating
- 4.6/5
- Reviews
- 1,155
- Age
- 2y ago
SONOFF Smart BewässerungscomputerApp-gesteuertes automatisches Bewässerungssystem mit Zeitplanung und Mengensteuerung erfordert Zigbee 3.0 Hub kompatibel mit Amazon Alexa und Home Assistant
- Price
- €23.52
- Rating
- 3.8/5
- Reviews
- 702
- Age
- 2y ago
SONOFF S60ZBTPF Zigbee Steckdose Fernsteuerung Energiemessung Zigbee-Repeater Zeitpläne Überlastschutz kompatibel mit der eWeLink-App - Erfordert Zigbee-Gateway
- Price
- €11.29
- Rating
- 4.3/5
- Reviews
- 870
- Age
- 1y ago
SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT
- Price
- €32.59
- Rating
- 4.1/5
- Reviews
- 481
- Age
- 10mo ago
SONOFF Zigbee 3.0 USB Dongle Plus Zigbee Gateway TI CC2652P + CP2102N Zigbee USB Stick Zigbee Hub für ZHA in Home Assistant or Zigbee2MQTT Open HAB etc.
- Price
- €21.60
- Rating
- 4.7/5
- Reviews
- 5,669
- Age
- 4y ago
Trending
90-day click momentum
THIRDREALITY Smart Soil Moisture Sensor Gen2 Zigbee hub Needed Enhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Alexa
- Price
- €16.09
- Rating
- 3.6/5
- Reviews
- 201
- Age
- 5mo ago
SONOFF SWV-ZFE Hydro ONE Zigbee Bewässerungscomputer Messinganschluss wetteradaptive Bewässerung mit Durchflussmesser 4×AA Zigbee-Hub erforderlich kompatibel mit Home Assistant
- Price
- €29.66
- Rating
- 3.7/5
- Reviews
- 116
- Age
- 3mo ago
SONOFF S60ZBTPF Zigbee Smart Plug (Erfordert Zigbee-Gateway) Fernsteuerung Energiemessung Zeitpläne Überlastschutz Zigbee-Repeater kompatibel mit der eWeLink-App-4 Pack
- Price
- €41.97
- Rating
- 4.3/5
- Reviews
- 870
- Age
- 8mo ago
SONOFF S60ZBTPF Zigbee Smart Plug (Erfordert Zigbee-Gateway) Fernsteuerung Energiemessung Zeitpläne Überlastschutz Zigbee-Repeater kompatibel mit der eWeLink-App-2 Pack
- Price
- €22.28
- Rating
- 4.3/5
- Reviews
- 867
- Age
- 8mo ago
SONOFF S61s Smart Steckdosen 16A/3840W Fern- & Sprachsteuerung für ein sichereres und smarteres Leben | Energieüberwachung & Zeitschaltuhr | Matter-kompatibel mit Alexa Google und HomeKit(4er-Pack)
- Price
- €26.63
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 9mo ago
Newest
by launch dateSONOFF SWV-ZFE Hydro ONE Zigbee Bewässerungscomputer Messinganschluss wetteradaptive Bewässerung mit Durchflussmesser 4×AA Zigbee-Hub erforderlich kompatibel mit Home Assistant
- Price
- €29.66
- Rating
- 3.7/5
- Reviews
- 116
- Age
- 3mo ago
THIRDREALITY Smart Soil Moisture Sensor Gen2 Zigbee hub Needed Enhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Alexa
- Price
- €16.09
- Rating
- 3.6/5
- Reviews
- 201
- Age
- 5mo ago
SONOFF S60ZBTPF Zigbee Smart Plug (Erfordert Zigbee-Gateway) Fernsteuerung Energiemessung Zeitpläne Überlastschutz Zigbee-Repeater kompatibel mit der eWeLink-App-4 Pack
- Price
- €41.97
- Rating
- 4.3/5
- Reviews
- 870
- Age
- 8mo ago
SONOFF S60ZBTPF Zigbee Smart Plug (Erfordert Zigbee-Gateway) Fernsteuerung Energiemessung Zeitpläne Überlastschutz Zigbee-Repeater kompatibel mit der eWeLink-App-2 Pack
- Price
- €22.28
- Rating
- 4.3/5
- Reviews
- 867
- Age
- 8mo ago
SONOFF MINI DUO 2-Kanal Zigbee Smart Switch Zigbee 3.0 kompatibel Gesamtlast 16A kompakt für Standardkästen Fern- & Automatisierte Steuerung über Zigbee-Hub
- Price
- €15.41
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
7 falling
Sellers
246
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
35%
Top 20: 73%
Open market
1%
- SONOFF88%
- Haozee6%
- Aqara2%
- THIRDREALITY2%
- Nabu Casa1%
- ANCLLO1%
- Open — no brand owns it (1 brand, 1%)
Zigbee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top Zigbee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zigbee518K/yr
- sonoff217K/yr
- sonoff zigbee99K/yr
- zigbee sensor17K/yr
- zigbee geräte15K/yr
- tuya zigbee11K/yr
- zigbee sonoff7K/yr
- zigbee 3.08K/yr
- zigbee sensoren5K/yr
- sonof3K/yr
What reviews say buyers love and hate about Zigbee
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“läuft stabil mit Home Assistant”
“Auch die Integration ins Smart Home funktioniert sehr gut”
“Keine Probleme bei der Installation”
“Super Produkt”
“Genialer Sensor”
What buyers complain about
60% of reviews“Verbindungsprobleme”
“Stromausfall”
“Probleme beim Pairing mit verschiedensten Geräten”
“Fallen ständig ab”
“klobig”
Zigbee return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zigbee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
