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Zbt-2

Fail

The top 5 brands take 100% of clicks, so Zbt-2 is a Fail.

Flapen Score
31
31 / 100
Ranks 3,101 of 3,232 Baumarkt niches · −18 vs the category median of 49
Market size
€53K/yr31K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
92%top-5 click share · 4 brands · 188 sellers

Flapen Score

Zbt-2 against its category

The dotted line is the Baumarkt average. Past it, Zbt-2 is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zbt-2 market on Amazon at a glance

Shoppers on Amazon Germany searched for Zbt-2 31K times last year and spent an estimated €53K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
4.2%
Market size, estimated
€53Ka year
Top search term
home assistant connect zbt-212K searches a year

02 · Price

A sale here is worth €40.97.

Listings sell for €40.97 on average, from €15.08 to €73.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €40.97 that is €4K to €10K a year per listing.

Average price
€40.97inside the $15 to $100 sweet spot
Price range
€15.08–€73.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Automatisierungsgeräte für Zuhause. It carries 1,015 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#55in Automatisierungsgeräte für Zuhause
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,015per listing
Listings tracked
7

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Zbt-2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4

Sellers

188

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 223%
  • Brand 36%
  • Brand 43%
  • Open — no brand owns it (0%)

Search terms

Top Zbt-2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • home assistant connect zbt-212K/yr
  • zbt-214K/yr
  • zbt-2 home assistant3K/yr
  • connect zbt-22K/yr

Reviews and returns

What reviews say buyers love and hate about Zbt-2

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Konnektivität – insgesamt”
14%of negative reviews mention “Konnektivität – insgesamt”
2.7%of orders come back
“Keine Verbindung”
A buyer, on “Konnektivität – insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Zbt-2 questions

Answered from the same tracked data.