Is zbt-2 profitable to sell on Amazon Germany?

The niche generates €53K/yr across 7 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (31/100).

How competitive is the zbt-2 niche?

4 brands and 188 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zbt-2?

Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Kompatibilität – insgesamt. The return rate is 2.7%.

What does it cost to enter the zbt-2 niche?

Listings span €15.08–€73.62; the average listing price is €40.97 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.

zbt-2

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible€40.97

avg listing price — sweet spot $15–$100

Price range

Incredible€15.08–€73.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,014.86

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Market size

Bad€53K

€53K/yr · 31K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, zbt-2 is a €53K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

zbt-2 market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: €41K–€51K; units × avg price
Conversion rate: 4.2%
Avg BSR: #55
Page quality: 0%
Prime: 71%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 24 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

188

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Nabu Casa67%
SONOFF23%
APBVIHL6%
smattex3%
Open — no brand owns it (0%)

Top zbt-2 search terms

home assistant connect zbt-212K/yr -8.9%4.6% conv.
zbt-214K/yr -30.4%4.1% conv.
zbt-2 home assistant3K/yr -24.1%4.8% conv.
connect zbt-22K/yr -11.3%7.9% conv.

All search terms

Top zbt-2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware

Nabu Casa€58.094.7★224 rev

Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten

Nabu Casa€60.214.7★189 rev

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT

SONOFF€25.634.7★540 rev

Home Assistant ZBT-2 USB Adapter Zigbee & Thread Smart Home Automatisierung

APBVIHL€73.620.0★0 rev

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT

SONOFF€32.594.1★481 rev

Newest

by launch date

Home Assistant ZBT-2 USB Adapter Zigbee & Thread Smart Home Automatisierung

APBVIHL€73.620 rev

1mo ago

smattex Wandhalterung kompatibel mit Home Assistant Connect ZBT-2 passgenaue Halterung hochkant und quer für ideale Funkabdeckung hochwertig weiß

smattex€15.081 rev

4mo ago

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware

Nabu Casa€58.09224 rev

7mo ago

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT

SONOFF€32.59481 rev

10mo ago

Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten

Nabu Casa€60.21189 rev

10mo ago

What buyers say about zbt-2

What buyers praise and complain about, mined from review topics.

What buyers love

Konnektivität – insgesamt18%

“Super Zigbee Dongle”

Montage/Installation10%

“Schnell installiert und funktioniert problemlos”

Kompatibilität – insgesamt10%

“Funktioniert gut mit Home Assistant OS auf Raspberry Pi und Zigbee2MQTT”

Qualität insgesamt9%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“Tut was verspricht”

Reichweite7%

“Stabiles Upgrade mit spürbar besserer Reichweite und Performance”

Smart Assistant-Unterstützung6%

“Einfache Integration in Home Assistant”

Effizienz5%

“Produkt funktioniert (noch)”

Preis-Leistungs-Verhältnis4%

“faire Preis”

Funktionalität insgesamt3%

“Das hat bisher so weit prima funktioniert”

What buyers complain about

Konnektivität – insgesamt14%

“Keine Verbindung”

Haltbarkeit12%

“Defeckt 2 Monaten”

Kompatibilität – insgesamt11%

“Probleme beim Pairing mit verschiedensten Geräten”

Smart Assistant-Unterstützung8%

“Habe ihn unter Home Assistant nicht zum Laufen bekommen”

Montage/Installation6%

“Das verlief erst mal nicht so erfolgreich, sprich die Installation ist abgebrochen”

Reichweite5%

“- Reichweite nicht besser als Fibaro HC2”

Preis-Leistungs-Verhältnis4%

“Teuer”

Buchse/Anschluss/Stecker2%

“Aber ist kein Plug and Play”

beworben Vs Tatsächliches Produkt2%

“Die Werbung im Titel mit Thread ist jedoch sehr irreführend”

Funktionalität insgesamt2%

“Undurchdachte Funktionen”

Top return reasons

Kompatibilität – insgesamt30%

Funktionalität insgesamt22%

Konnektivität – insgesamt21%

Reichweite7%

Gesamtgröße4%

Defekt Material/Teile4%

beworben Vs Tatsächliches Produkt2%

Montage/Installation2%

Preis-Leistungs-Verhältnis1%

Stärke1%

Common questions

Is zbt-2 profitable to sell on Amazon Germany?: The niche generates €53K/yr across 7 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (31/100).
How competitive is the zbt-2 niche?: 4 brands and 188 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zbt-2?: Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Kompatibilität – insgesamt. The return rate is 2.7%.
What does it cost to enter the zbt-2 niche?: Listings span €15.08–€73.62; the average listing price is €40.97 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.