- Flapen Score
- 31 / 100Ranks 3,101 of 3,232 Baumarkt niches · −18 vs the category median of 4931
- Market size
- €53K/yr31K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 188 sellers
Flapen Score
Zbt-2 against its category
The dotted line is the Baumarkt average. Past it, Zbt-2 is stronger. Inside it, weaker.
Market
The Zbt-2 market on Amazon at a glance
Shoppers on Amazon Germany searched for Zbt-2 31K times last year and spent an estimated €53K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 4.2%
- Market size, estimated
- €53Ka year
- Top search term
- home assistant connect zbt-212K searches a year
02 · Price
A sale here is worth €40.97.
Listings sell for €40.97 on average, from €15.08 to €73.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €40.97 that is €4K to €10K a year per listing.
- Average price
- €40.97inside the $15 to $100 sweet spot
- Price range
- €15.08–€73.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €4K–€10K
- Returns
- 2.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Automatisierungsgeräte für Zuhause. It carries 1,015 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Automatisierungsgeräte für Zuhause
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,015per listing
- Listings tracked
- 7
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Zbt-2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware
- Price
- €58.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 7mo ago

Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten
- Price
- €60.21
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 10mo ago

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT
- Price
- €25.63
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 10mo ago

Home Assistant ZBT-2 USB Adapter Zigbee & Thread Smart Home Automatisierung
- Price
- €73.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT
- Price
- €32.59
- Rating
- 4.1/5
- Reviews
- 481
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Home Assistant ZBT-2 USB Adapter Zigbee & Thread Smart Home Automatisierung
- Price
- €73.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

smattex Wandhalterung kompatibel mit Home Assistant Connect ZBT-2 passgenaue Halterung hochkant und quer für ideale Funkabdeckung hochwertig weiß
- Price
- €15.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten
- Price
- €60.21
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 10mo ago

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT
- Price
- €25.63
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 10mo ago

SONOFF Zigbee 3.0 USB Dongle Plus Zigbee Gateway TI CC2652P + CP2102N Zigbee USB Stick Zigbee Hub für ZHA in Home Assistant or Zigbee2MQTT Open HAB etc.
- Price
- €21.60
- Rating
- 4.7/5
- Reviews
- 5,669
- Age
- 4y ago
Newest
by launch date
Home Assistant ZBT-2 USB Adapter Zigbee & Thread Smart Home Automatisierung
- Price
- €73.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

smattex Wandhalterung kompatibel mit Home Assistant Connect ZBT-2 passgenaue Halterung hochkant und quer für ideale Funkabdeckung hochwertig weiß
- Price
- €15.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware
- Price
- €58.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 7mo ago

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT
- Price
- €32.59
- Rating
- 4.1/5
- Reviews
- 481
- Age
- 10mo ago

Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten
- Price
- €60.21
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4
Sellers
188
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Nabu Casa67%
- SONOFF23%
- APBVIHL6%
- smattex3%
- Open — no brand owns it (0%)
Search terms
Top Zbt-2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- home assistant connect zbt-212K/yr
- zbt-214K/yr
- zbt-2 home assistant3K/yr
- connect zbt-22K/yr
Reviews and returns
What reviews say buyers love and hate about Zbt-2
We read the reviews and the return reasons for every product selling here.
“Keine Verbindung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zbt-2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









