Zbt-2
brand-locked demand (top 5 brands take 100% of clicks) — Zbt-2 doesn't clear our bar today.
Flapen Score
Ranks 3,101 of 3,232 Baumarkt niches · −18 vs the category median of 49
Is Zbt-2 profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Zbt-2 is a €53K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Zbt-2: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.4% over the last 90 days and 4.2% of searches end in a purchase.
€53K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 7 products
Top Zbt-2 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware
- Price
- €58.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 7mo ago
Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten
- Price
- €60.21
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 10mo ago
SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT
- Price
- €25.63
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 10mo ago
Home Assistant ZBT-2 USB Adapter Zigbee & Thread Smart Home Automatisierung
- Price
- €73.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT
- Price
- €32.59
- Rating
- 4.1/5
- Reviews
- 481
- Age
- 10mo ago
Trending
90-day click momentumHome Assistant ZBT-2 USB Adapter Zigbee & Thread Smart Home Automatisierung
- Price
- €73.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
smattex Wandhalterung kompatibel mit Home Assistant Connect ZBT-2 passgenaue Halterung hochkant und quer für ideale Funkabdeckung hochwertig weiß
- Price
- €15.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten
- Price
- €60.21
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 10mo ago
SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT
- Price
- €25.63
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 10mo ago
SONOFF Zigbee 3.0 USB Dongle Plus Zigbee Gateway TI CC2652P + CP2102N Zigbee USB Stick Zigbee Hub für ZHA in Home Assistant or Zigbee2MQTT Open HAB etc.
- Price
- €21.60
- Rating
- 4.7/5
- Reviews
- 5,669
- Age
- 4y ago
Newest
by launch dateHome Assistant ZBT-2 USB Adapter Zigbee & Thread Smart Home Automatisierung
- Price
- €73.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
smattex Wandhalterung kompatibel mit Home Assistant Connect ZBT-2 passgenaue Halterung hochkant und quer für ideale Funkabdeckung hochwertig weiß
- Price
- €15.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware
- Price
- €58.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 7mo ago
SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT
- Price
- €32.59
- Rating
- 4.1/5
- Reviews
- 481
- Age
- 10mo ago
Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten
- Price
- €60.21
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4
Sellers
188
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Nabu Casa67%
- SONOFF23%
- APBVIHL6%
- smattex3%
- Open — no brand owns it (0%)
Top Zbt-2 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- home assistant connect zbt-212K/yr
- zbt-214K/yr
- zbt-2 home assistant3K/yr
- connect zbt-22K/yr
What reviews say buyers love and hate about Zbt-2
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super Zigbee Dongle”
“Schnell installiert und funktioniert problemlos”
“Funktioniert gut mit Home Assistant OS auf Raspberry Pi und Zigbee2MQTT”
“Super Produkt”
“Tut was verspricht”
What buyers complain about
67% of reviews“Keine Verbindung”
“Defeckt 2 Monaten”
“Probleme beim Pairing mit verschiedensten Geräten”
“Habe ihn unter Home Assistant nicht zum Laufen bekommen”
“Das verlief erst mal nicht so erfolgreich, sprich die Installation ist abgebrochen”
Zbt-2 return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zbt-2 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
