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Würth Werkzeugkoffer

Fail

The top 5 brands take 99% of clicks, so Würth Werkzeugkoffer is a Fail.

Flapen Score
29
29 / 100
Ranks 3,148 of 3,232 Baumarkt niches · −20 vs the category median of 49
Market size
€87K/yr79K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
79%top-5 click share · 6 brands · 147 sellers

Flapen Score

Würth Werkzeugkoffer against its category

The dotted line is the Baumarkt average. Past it, Würth Werkzeugkoffer is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Würth Werkzeugkoffer market on Amazon at a glance

Shoppers on Amazon Germany searched for Würth Werkzeugkoffer 79K times last year and spent an estimated €87K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.0%
Market size, estimated
€87Ka year
Peak month
December2.1× the quietest month
Top search term
würth werkzeugkoffer27K searches a year

02 · Price

A sale here is worth €113.32.

Listings sell for €113.32 on average, from €49.46 to €234.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €113.32 that is €0 to €11K a year per listing.

Average price
€113.32above the $15 to $100 sweet spot
Price range
€49.46–€234.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #376 within Schraubenschlüssel. It carries 1,832 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
0.4%
Average rank
#376in Schraubenschlüssel
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
1,832per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Würth Werkzeugkoffer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

147

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 212%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Demand

Würth Werkzeugkoffer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Würth Werkzeugkoffer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • würth werkzeugkoffer27K/yr
  • würth ratschenkasten11K/yr
  • werkzeugkoffer würth9K/yr
  • würth steckschlüsselsatz9K/yr
  • steckschlüsselsatz würth7K/yr
  • würth ratsche5K/yr
  • würth zebra steckschlüsselsatz4K/yr
  • würth knarrenkasten4K/yr
  • ratschenkasten würth3K/yr

Reviews and returns

What reviews say buyers love and hate about Würth Werkzeugkoffer

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Die Qualität kann nicht ganz mit den großen Qualitätsmarken mithalten”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Würth Werkzeugkoffer questions

Answered from the same tracked data.