How competitive is the Würth Cuttermesser niche on Amazon Germany?

3 brands and 53 sellers compete in Würth Cuttermesser on Amazon Germany. The top 5 Würth Cuttermesser products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Würth Cuttermesser?

Würth Cuttermesser buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Würth Cuttermesser niche?

Würth Cuttermesser sells for €14.66 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.06–€39.27. The average incumbent carries 1,057 reviews — the moat a new listing must climb.

Würth Cuttermesser

brand-locked demand (top 5 brands take 100% of clicks) — Würth Cuttermesser doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49

This niche Category average · 3,232 niches

Is Würth Cuttermesser profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Würth Cuttermesser is a €182K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Würth Cuttermesser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.6% over the last 90 days and 11.6% of searches end in a purchase.

€182K

revenue / yr

Units sold / yr15K

Search volume / yr-18.6%107K

Conversion rate11.6%

Avg price€14.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 53

Top-5 product click share77%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Top Würth Cuttermesser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Würth 2K Cuttermesser 18mm inkl. 3 Abbrechklingen extrem scharf schwarz 071566295 Teppichmesser Universalmesser Papiermesser

Price: €10.09
Rating: 4.8/5
Reviews: 211
Age: 1y ago

Würth Cuttermesser 2-K Griff 18mm inkl. 3 Abbrechklingen 071566275

Price: €9.68
Rating: 4.8/5
Reviews: 3,670
Age: 13y ago

Würth 50x Abbrechklinge 18mm extrem scharf schwarz Schiebespender

Price: €20.30
Rating: 4.7/5
Reviews: 709
Age: 2y ago

Würth Profi 3K-Cutter-Messer und 10 zusätzlichen Abbrechklingen

Price: €15.64
Rating: 4.7/5
Reviews: 397
Age: 8y ago

Würth 5x 2K Cutter-Messer mit Schieber Silber schwarz rot Kunststoff Edelstahl 625 Gramm 17 78 cm modern ergonomic robust hochwertig 2077031031

Price: €39.27
Rating: 4.9/5
Reviews: 267
Age: 8y ago

Newest

by launch date

Würth 2K Cuttermesser 18mm inkl. 3 Abbrechklingen extrem scharf schwarz 071566295 Teppichmesser Universalmesser Papiermesser

Price: €10.09
Rating: 4.8/5
Reviews: 211
Age: 1y ago

Würth Cutter-Messer 2K mit Schieber 9 mm Klingenbreite 160 mm Länge ergonomischer 2-Komponenten-Kunststoffgriff für präzises Schneiden

Price: €8.35
Rating: 4.7/5
Reviews: 37
Age: 1y ago

Filzada 3x Cuttermesser Profi inkl. 13x Carbonstahl Klingen BLACK - Cuttermesser 18mm - Robustes Teppichmesser Profi - Cutter Messer Set - Kattermesser Metall ULTRASCHARF

Price: €14.34
Rating: 4.8/5
Reviews: 2,613
Age: 2y ago

Würth 50x Abbrechklinge 18mm extrem scharf schwarz Schiebespender

Price: €20.30
Rating: 4.7/5
Reviews: 709
Age: 2y ago

Würth Trapezklingemesser mit Bitaufnahme 1/4 Zoll Würth Art.-Nr. 071566 515

Price: €15.24
Rating: 4.6/5
Reviews: 103
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Wuerth90%
HUSUIME6%
Filzada3%
Open — no brand owns it (0%)

Würth Cuttermesser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR11.6%Products12Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,057Avg BSR#75

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Würth Cuttermesser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

würth cuttermesser74K/yr -16.4%10.9% conv.
cuttermesser würth22K/yr -27.8%9.5% conv.
würth messer11K/yr -14.9%5.3% conv.

What reviews say buyers love and hate about Würth Cuttermesser

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Qualität insgesamt39%

“Beste Qualität”

Griff15%

“Liegt super in der Hand”

Stärke8%

“sehr robust”

Gesamtgröße8%

“Liegt super in der Hand”

Preis-Leistungs-Verhältnis7%

“Nun habe ich mir selbst hier so einen bestellt da der Preis top ist”

What buyers complain about

79% of reviews

Qualität insgesamt26%

“nicht gut genug verarbeitet”

Haltbarkeit24%

“Leider löst sich bereits nach kurzer die innere Schiene”

beworben Vs Tatsächliches Produkt20%

“Es hält nicht was es verspricht”

Preis-Leistungs-Verhältnis7%

“Bei dem Preis absolutes no go”

Griff2%

“die Gefahr des Abrutschens sinkt spürbar.”

Würth Cuttermesser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

50%

2beworben Vs Tatsächliches Produkt

10%

3Preis-Leistungs-Verhältnis

4Defekt Material/Teile

5Funktionalität insgesamt

Common Würth Cuttermesser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Würth Cuttermesser 42/100 on Amazon Germany — Skip it. The niche generates €182K/yr across 12 tracked products. Search demand moved -18.6% over the last 90 days.