Is worx profitable to sell on Amazon Germany?

The niche generates €1.8M/yr across 46 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +60.1%. Flapen's verdict: Launch it (62/100).

How competitive is the worx niche?

6 brands and 111 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in worx?

Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Funktionalität insgesamt. The return rate is 1.6%.

What does it cost to enter the worx niche?

Listings span €11.02–€1061.10; the average listing price is €152.42 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.

worx

Launch it

A $1.8M/yr market growing +60.1% this quarter with returns at 1.6% — clears our launch bar.

Market size

Great€1.8M

€1.8M/yr · 935K searches

Returns

Great1.6%

return rate — above 6% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Great+60.1%

90-day search growth — must beat 0% to launch

Review moat

Good817.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€152.42

avg listing price — sweet spot $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad€11.02–€1061.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, worx is a €1.8M/yr Amazon Germany market (935K searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 62/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: €1.9M–€2.3M; units × avg price
Launch success: 85%; 11 of 13 new (360d)
Conversion rate: 1.3%
Avg BSR: #86
Page quality: 0%
Prime: 93%
Sponsored: 96%
Out of stock: 5.3%
Avg brand age: 32 months
Avg seller age: 181 days

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

6 flat

Sellers

111

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

WORX92%
Catastro3%
Akkuzone2%
LONG FIT2%
YWTESCH1%
DITKOK1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 48 weeks — +60.1% search growth over the last 90 days.

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WORX WA3644 Original PowerShare Pro Akku 20V - 4 0 Ah Li-Ion wiederaufladbar - mehr Sicherheit & längere Laufzeit - mit LED-Anzeige - Innovative Heatshield-Technologie - passend für alle WORX Geräte

WORX€40.194.6★2,074 rev

WORX WA3645 Original PowerShare Pro Akku 20V - 5 0 Ah Li-Ion wiederaufladbar - mehr Sicherheit & längere Laufzeit - mit LED-Anzeige - Innovative Heatshield-Technologie - passend für alle WORX Geräte

WORX€50.984.6★819 rev

WORX Landroid Vision Cloud WR306E 2WD Mähroboter ohne Begrenzungskabel für 600 m (KI-Hinderniserkennung VSLAM+ RTK Cloud Navigation Auto-Mapping App-Steuerung Cut-to-Zero)

WORX€602.193.6★324 rev

WORX WG441E.9 Akku-Multi-Bürste 20V -multifunktionale Oberflächenbürste für Stein-& Holfzflächenreinigung & Unkrautentfernung -integrierter Wasseranschluss -PowerShare kompatibel-ohne Akku & Ladegerät

WORX€92.154.0★444 rev

WORX WX092.9 Akku-Kompressor - 4 in 1: multifunktionale Luftpumpe mit punktgenauer Digitalanzeige & Druckkontrolle Arbeitsleuchte & SOS-Notsignalleuchte - max. 10 bar - ohne Akku & Ladegerät

WORX€41.434.6★1,337 rev

Newest

by launch date

20V 8.0Ah Akku kompatibel mit Worx PowerShare System Li-Ion Ersatzakku mit LED Anzeige hohe Leistung & Lange Laufzeit

Akkuzone€54.6116 rev

2mo ago

WORX WX098.9 Akku-Kompressor 20V Multifunktions-Luftpumpe mit Hochdruck & Hochvolumen Digitaldisplay LED-Licht max. 10 3 bar / 150 PSI PowerShare kompatibel ohne Akku & Ladegerät

WORX€70.1010 rev

2mo ago

2 X 8000mAh/8.0Ah Ersatzakku für Worx 20V 8.0Ah Kompatibel für Worx Akku WA3553.1 WA3553.2 WA3553.3 WA3556 WA3572 WA3605 WA3641 WG801 WG320 WX176L WX169L mit LED-Anzeige

Catastro€34.0517 rev

3mo ago

WORX WG869E.9 Universal Akku Streuer 20V 5 m Streubreite 3 3 L Tank bis 550 m Reichweite pro Füllung einstellbare Streumenge für Dünger & Streusalz ohne Akku & Ladegerät

WORX€39.5952 rev

4mo ago

WORX WA0925 Cut-to-Zero Edge Cutting Modul Edge-Trimming-Aufsatz für Vision Cloud S/M Modelle (ermöglicht randnahes Mähen für maximale Flächenausnutzung)

WORX€78.8156 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Akkulaufzeit12%

“Works Akku”

Benutzerfreundlichkeit9%

“Super easy”

beworben Vs Tatsächliches Produkt6%

“macht was er soll”

Preis-Leistungs-Verhältnis6%

“Günstige Alternative”

Montage/Installation5%

“Die Installation war unkompliziert”

Gesamtgröße4%

“Passt”

Aufladen3%

“Accu Verbrauch ist niedrig”

Stärke3%

“robust”

Funktionalität insgesamt3%

“Rasentrimmer spulen WORKS”

What buyers complain about

Akkulaufzeit14%

“Defekter Akku”

Qualität insgesamt9%

“Unzuverlässig”

Funktionalität insgesamt8%

“Hält bei weitem nicht das, was er verspricht”

Aufladen7%

“Mitgeliefertes Ladegerät unbrauchbar”

Geräuschpegel6%

“piept dauerhaft”

Haltbarkeit5%

“Defekt nach 2.5 Jahren”

Preis-Leistungs-Verhältnis5%

“kostet extra”

Montage/Installation4%

“der Frust begann direkt bei der Installation.”

Benutzerfreundlichkeit3%

“Unbrauchbar”

Konnektivität – insgesamt3%

“Wlan/ Update Probleme”

Top return reasons

Gesamtgröße17%

Aufladen15%

Funktionalität insgesamt13%

Defekt Material/Teile12%

Akkulaufzeit7%

Kompatibilität – insgesamt6%

Geräuschpegel4%

Stärke3%

Produktzustand3%

beworben Vs Tatsächliches Produkt3%

Common questions

Is worx profitable to sell on Amazon Germany?: The niche generates €1.8M/yr across 46 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +60.1%. Flapen's verdict: Launch it (62/100).
How competitive is the worx niche?: 6 brands and 111 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in worx?: Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Funktionalität insgesamt. The return rate is 1.6%.
What does it cost to enter the worx niche?: Listings span €11.02–€1061.10; the average listing price is €152.42 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.

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worx

Market data

Competition

Demand

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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