Skip to content

Worx

Worx clears our launch bar: a $1.8M/yr market growing +60.1% this quarter with returns at 1.6%.

Flapen Score

62
Launch it

Top 6% of 3,232 Baumarkt niches · +13 vs the category median of 49

Market size 92Growth 75Conversion 16Competition 81Returns 84Price range 8Avg price 58Brand share 2Review moat 67Quality gap 76
This niche Category average · 3,232 niches

Is Worx profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Worx is a €1.8M/yr Amazon Germany market (935K searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 62/100.

Worx: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +60.1% over the last 90 days and 1.3% of searches end in a purchase.

€1.8M

revenue / yr

Units sold / yr15K
Search volume / yr+60.1%935K
Conversion rate1.3%
Avg price€152.42

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 111
Top-5 product click share34%
Open market1%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement96%
New entrants (1y)13· 11 succeeded
Avg rating4.3★
Avg reviews818

Top Worx products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€74K€147K€221K€294K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

111

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

0%

  • WORX92%
  • Catastro3%
  • Akkuzone2%
  • LONG FIT2%
  • YWTESCH1%
  • DITKOK1%
  • Open — no brand owns it (0%)

Worx demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume935KCVR1.3%Products46Brands6Top 5 Brands99%OOS Rate5.3%Rating4.3★Reviews818Avg BSR#86
45K35KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top Worx search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • worx600K/yr
  • worx akku184K/yr
  • worx akku geräte55K/yr
  • works akku18K/yr
  • works21K/yr
  • worx nitro19K/yr
  • worx 20v11K/yr
  • worx gartengeräte5K/yr
  • workx6K/yr
  • worx powershare4K/yr

What reviews say buyers love and hate about Worx

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Qualität insgesamt16%

Super Produkt

Akkulaufzeit12%

Works Akku

Benutzerfreundlichkeit9%

Super easy

beworben Vs Tatsächliches Produkt6%

macht was er soll

Preis-Leistungs-Verhältnis6%

Günstige Alternative

What buyers complain about

63% of reviews
Akkulaufzeit14%

Defekter Akku

Qualität insgesamt9%

Unzuverlässig

Funktionalität insgesamt8%

Hält bei weitem nicht das, was er verspricht

Aufladen7%

Mitgeliefertes Ladegerät unbrauchbar

Geräuschpegel6%

piept dauerhaft

Worx return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
17%
2Aufladen
15%
3Funktionalität insgesamt
13%
4Defekt Material/Teile
12%
5Akkulaufzeit
7%

Common Worx questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Worx 62/100 on Amazon Germany — Launch it. The niche generates €1.8M/yr across 46 tracked products. 11 of 13 products launched in the last 360 days are still selling. Search demand moved +60.1% over the last 90 days.
Worx buyers on Amazon Germany complain most about Akkulaufzeit, Qualität insgesamt, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 1.6%.