Is Worx profitable to sell on Amazon Germany?

Flapen scores Worx 62 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.8M a year across 46 tracked products. 11 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew +60.1% in the last 90 days.

How competitive is the Worx niche on Amazon Germany?

6 brands and 111 sellers compete in Worx on Amazon Germany. The top 5 Worx products take 34% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Worx?

Worx buyers on Amazon Germany complain most about Akkulaufzeit, Qualität insgesamt, and Funktionalität insgesamt. An estimated 1.6% of orders come back.

What does it cost to enter the Worx niche?

Worx sells for €152.42 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €11.02 to €1061.10. The average product has 818 reviews, the count a new listing must catch up to.

Worx

Maybe

Shoppers spend an estimated $1.8M a year here. But the top 5 brands take 99% of clicks, so Worx is a Maybe.

Filters High Price

Flapen Score: 62
62 / 100Top 6% of 3,232 Baumarkt niches · +13 vs the category median of 49
Market size: €1.8M/yr935K searches / yr
90-day growth: +60.1%search demand this quarter
Competition: 34%top-5 click share · 6 brands · 111 sellers

Flapen Score

Worx against its category

The dotted line is the Baumarkt average. Past it, Worx is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Worx market on Amazon at a glance

Shoppers on Amazon Germany searched for Worx 935K times last year and spent an estimated €1.8M. The top 5 brands take 99% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.8M a year.

Searches, last 12 months: 935K
Growth, 90 days vs prior 90: +60.1%
Conversion, latest week: 1.3%
Market size, estimated: €1.8Ma year
Top search term: worx600K searches a year

02 · Price

A sale here is worth €152.42.

Listings sell for €152.42 on average, from €11.02 to €1061.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €152.42 that is €15K to €38K a year per listing.

Average price: €152.42above the $15 to $100 sweet spot
Price range: €11.02–€1061.10
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 100–250
Revenue per listing a year: €15K–€38K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #86 within Elektrowerkzeuge. It carries 818 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 93%
Out of stock, average day: 5.3%
Average rank: #86in Elektrowerkzeuge
Average rating: 4.28 starsAmazon Germany average 4.37 stars
Average reviews: 818per listing
Listings tracked: 46

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 13
Successful launches: 11Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Worx products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

6 flat

Sellers

111

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

Brand 192%
Brand 23%
Brand 32%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (0%)

Demand

Worx search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Nov · busiest ÷ quietest = 3.2× · 11 of 12 months tracked

Search terms

Top Worx search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

worx600K/yr +83.8%0.5% conv.
worx akku184K/yr +51.5%2.8% conv.
worx akku geräte55K/yr -47.3%0.4% conv.
works akku18K/yr +135.5%4.3% conv.
works21K/yr +90.3%0.7% conv.
worx nitro19K/yr +89.2%0.4% conv.
worx 20v11K/yr +104.2%0.6% conv.
worx gartengeräte5K/yr +131.8%0.5% conv.
workx6K/yr +93.1%0.7% conv.
worx powershare4K/yr +95.5%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Worx

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”

14%of negative reviews mention “Akkulaufzeit”

1.6%of orders come back

“Defekter Akku”

A buyer, on “Akkulaufzeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Worx questions

Answered from the same tracked data.

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