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Wood Parfum Herren

Fail

Buyers convert on only 0.2% of searches, so Wood Parfum Herren is a Fail.

Flapen Score
39
39 / 100
Ranks 2,640 of 3,232 Baumarkt niches · −10 vs the category median of 49
Market size
€14K/yr487K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
67%top-5 click share · 15 brands · 24 sellers

Flapen Score

Wood Parfum Herren against its category

The dotted line is the Baumarkt average. Past it, Wood Parfum Herren is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Parfum Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Wood Parfum Herren 487K times last year and spent an estimated €14K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
0.2%
Market size, estimated
€14Ka year
Peak month
February4.7× the quietest month
Top search term
wood222K searches a year

02 · Price

A sale here is worth €15.64.

Listings sell for €15.64 on average, from €4.10 to €48.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €15.64 that is €0 to €2K a year per listing.

Average price
€15.64inside the $15 to $100 sweet spot
Price range
€4.10–€48.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #51 within Baubedarf. It carries 797 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
53%
Out of stock, average day
4.8%
Average rank
#51in Baubedarf
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
797per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wood Parfum Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • Brand 139%
  • Brand 219%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Wood Parfum Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 4.7×

Reviews and returns

What reviews say buyers love and hate about Wood Parfum Herren

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wood Parfum Herren questions

Answered from the same tracked data.