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Wlan Schalter

Fail

Demand is soft, at -23.6% this quarter, so Wlan Schalter is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€56K/yr197K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
43%top-5 click share · 20 brands · 119 sellers

Flapen Score

Wlan Schalter against its category

The dotted line is the Baumarkt average. Past it, Wlan Schalter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wlan Schalter market on Amazon at a glance

Shoppers on Amazon Germany searched for Wlan Schalter 197K times last year and spent an estimated €56K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
1.9%
Market size, estimated
€56Ka year
Peak month
December2.2× the quietest month
Top search term
wlan schalter35K searches a year

02 · Price

A sale here is worth €14.52.

Listings sell for €14.52 on average, from €6.40 to €46.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €14.52 that is €0 to €1K a year per listing.

Average price
€14.52under the $15 to $100 sweet spot
Price range
€6.40–€46.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #101 within Schalter & Dimmer. It carries 2,383 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#101in Schalter & Dimmer
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
2,383per listing
Listings tracked
37

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wlan Schalter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

119

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

29%

  • Brand 120%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Wlan Schalter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Wlan Schalter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wlan schalter35K/yr
  • smart switch32K/yr
  • smart schalter24K/yr
  • wlan schalter smart life10K/yr
  • smart relais9K/yr
  • wifi schalter10K/yr
  • smart home schalter10K/yr
  • tuya schalter6K/yr
  • bluetooth schalter7K/yr
  • wlan relais6K/yr

Reviews and returns

What reviews say buyers love and hate about Wlan Schalter

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Konnektivität – insgesamt”
17%of negative reviews mention “Konnektivität – insgesamt”
2.6%of orders come back
“Einbindung unmöglich”
A buyer, on “Konnektivität – insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wlan Schalter questions

Answered from the same tracked data.