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Wlan Schalter

soft demand (-23.6% this quarter) — Wlan Schalter doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49

Market size 14Growth 13Conversion 24Competition 70Returns 60Price range 78Avg price 71Brand share 68Review moat 41Quality gap 72
This niche Category average · 3,232 niches

Is Wlan Schalter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wlan Schalter is a €56K/yr Amazon Germany market (197K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Wlan Schalter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.6% over the last 90 days and 1.9% of searches end in a purchase.

€56K

revenue / yr

Units sold / yr4K
Search volume / yr-23.6%197K
Conversion rate1.9%
Avg price€14.52

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers20 · 119
Top-5 product click share43%
Open market36%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement84%
New entrants (1y)5· 1 succeeded
Avg rating4.3★
Avg reviews2,383

Top Wlan Schalter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

119

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

29%

  • HNCY20%
  • SONOFF14%
  • GERUI12%
  • Shelly11%
  • BSEED7%
  • TONGOU7%

Wlan Schalter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR1.9%Products37Brands20Top 5 Brands64%OOS Rate2.8%Rating4.3★Reviews2,383Avg BSR#101
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Top Wlan Schalter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wlan schalter35K/yr
  • smart switch32K/yr
  • smart schalter24K/yr
  • wlan schalter smart life10K/yr
  • smart relais9K/yr
  • wifi schalter10K/yr
  • smart home schalter10K/yr
  • tuya schalter6K/yr
  • bluetooth schalter7K/yr
  • wlan relais6K/yr

What reviews say buyers love and hate about Wlan Schalter

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Konnektivität – insgesamt13%

Smart Life WIFI

Qualität insgesamt13%

Super Produkt

Montage/Installation12%

Easy Installation

beworben Vs Tatsächliches Produkt9%

Entspricht den Erwartungen

Benutzerfreundlichkeit7%

Ist über Handy leicht ein- und auszuschalten

What buyers complain about

73% of reviews
Konnektivität – insgesamt17%

Einbindung unmöglich

Haltbarkeit16%

Kurze Lebenszeit

Funktionalität insgesamt8%

Unbrauchbar durch Unzuverlässigkeit

Montage/Installation8%

funktioniert, Installation mühsam

Qualität insgesamt7%

Müll

Wlan Schalter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
21%
2Funktionalität insgesamt
21%
3Konnektivität – insgesamt
20%
4Gesamtgröße
17%
5Defekt Material/Teile
7%

Common Wlan Schalter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wlan Schalter 47/100 on Amazon Germany — Skip it. The niche generates €56K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -23.6% over the last 90 days.
Search demand for Wlan Schalter on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.2× the quietest.