Wilo Heizungspumpe Umwälzpumpe
FailDemand is soft, at -43.6% this quarter, so Wilo Heizungspumpe Umwälzpumpe is a Fail.
- Flapen Score
- 32 / 100Ranks 3,066 of 3,232 Baumarkt niches · −17 vs the category median of 4932
- Market size
- €51K/yr50K searches / yr
- 90-day growth
- -43.6%search demand this quarter
- Competition
- 55%top-5 click share · 7 brands · 76 sellers
Flapen Score
Wilo Heizungspumpe Umwälzpumpe against its category
The dotted line is the Baumarkt average. Past it, Wilo Heizungspumpe Umwälzpumpe is stronger. Inside it, weaker.
Market
The Wilo Heizungspumpe Umwälzpumpe market on Amazon at a glance
Shoppers on Amazon Germany searched for Wilo Heizungspumpe Umwälzpumpe 50K times last year and spent an estimated €51K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -43.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €51Ka year
- Peak month
- January3.1× the quietest month
- Top search term
- wilo zirkulationspumpe13K searches a year
02 · Price
A sale here is worth €151.35.
Listings sell for €151.35 on average, from €34.08 to €244.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €151.35 that is €0 to €15K a year per listing.
- Average price
- €151.35above the $15 to $100 sweet spot
- Price range
- €34.08–€244.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€15K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #343 within Baubedarf. It carries 249 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 36%
- Out of stock, average day
- 6.7%
- Average rank
- #343in Baubedarf
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 249per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Wilo Heizungspumpe Umwälzpumpe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
76
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
1%
- Brand 154%
- Brand 228%
- Brand 311%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Wilo Heizungspumpe Umwälzpumpe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Wilo Heizungspumpe Umwälzpumpe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wilo zirkulationspumpe13K/yr
- wilo pumpe7K/yr
- wilo heizungspumpe12K/yr
- wilo6K/yr
- wilo star z nova4K/yr
- heizungspumpe wilo5K/yr
- wilo heizungspumpe umwälzpumpe1K/yr
Reviews and returns
What reviews say buyers love and hate about Wilo Heizungspumpe Umwälzpumpe
We read the reviews and the return reasons for every product selling here.
“Günstige bauweise”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wilo Heizungspumpe Umwälzpumpe questions
Answered from the same tracked data.









