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Wilo Heizungspumpe Umwälzpumpe

soft demand (-43.6% this quarter) — Wilo Heizungspumpe Umwälzpumpe doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 3,066 of 3,232 Baumarkt niches · −17 vs the category median of 49

Market size 13Growth 3Conversion 8Competition 51Returns 86Price range 31Avg price 58Brand share 6Review moat 88Quality gap 32
This niche Category average · 3,232 niches

Is Wilo Heizungspumpe Umwälzpumpe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wilo Heizungspumpe Umwälzpumpe is a €51K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.

Wilo Heizungspumpe Umwälzpumpe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.6% over the last 90 days and 0.7% of searches end in a purchase.

€51K

revenue / yr

Units sold / yr500
Search volume / yr-43.6%50K
Conversion rate0.7%
Avg price€151.35

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 76
Top-5 product click share55%
Open market3%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement45%
New entrants (1y)7· 1 succeeded
Avg rating4.6★
Avg reviews249

Top Wilo Heizungspumpe Umwälzpumpe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

76

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

1%

  • Wilo54%
  • Environ28%
  • Recamania11%
  • HST - Austria3%
  • Imar srl2%
  • Hocamel1%
  • Open — no brand owns it (1 brand, 1%)

Wilo Heizungspumpe Umwälzpumpe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR0.7%Products22Brands7Top 5 Brands97%OOS Rate6.7%Rating4.6★Reviews249Avg BSR#343
2K2KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top Wilo Heizungspumpe Umwälzpumpe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wilo zirkulationspumpe13K/yr
  • wilo pumpe7K/yr
  • wilo heizungspumpe12K/yr
  • wilo6K/yr
  • wilo star z nova4K/yr
  • heizungspumpe wilo5K/yr
  • wilo heizungspumpe umwälzpumpe1K/yr

What reviews say buyers love and hate about Wilo Heizungspumpe Umwälzpumpe

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Qualität insgesamt29%

Super Produkt

Druck16%

Beste pumpe

Preis-Leistungs-Verhältnis15%

Preis super

Montage/Installation10%

Einfache Montage

Geräuschpegel6%

Läuft sehr leise und gut

What buyers complain about

93% of reviews
Materialqualität21%

Günstige bauweise

Geräuschpegel21%

Sehr Geräuscharm

Montage/Installation14%

muss erst eingebaut weden

Haltbarkeit14%

Pumpe ist nach 4 Monaten defekt gewesen, haben über 2 wochen mit der firma emails hin und her geschrieben, auf Englisch, wollten uns einen ersatz schicken, ist nach 6 Monaten nicht geschehen, würde von einem weiteren Kauf absehen, nicht zu empfehlen! Garantie nicht eingehalten!

Defekt Material/Teile14%

Alle anbauteile uns Dichtungen dabei

Wilo Heizungspumpe Umwälzpumpe return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Kompatibilität – insgesamt
11%
3Defekt Material/Teile
9%
4Funktionalität insgesamt
6%
5beworben Vs Tatsächliches Produkt
6%

Common Wilo Heizungspumpe Umwälzpumpe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wilo Heizungspumpe Umwälzpumpe 32/100 on Amazon Germany — Skip it. The niche generates €51K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -43.6% over the last 90 days.
Search demand for Wilo Heizungspumpe Umwälzpumpe on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.1× the quietest.