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Wilo Heizungspumpe Umwälzpumpe

Fail

Demand is soft, at -43.6% this quarter, so Wilo Heizungspumpe Umwälzpumpe is a Fail.

Flapen Score
32
32 / 100
Ranks 3,066 of 3,232 Baumarkt niches · −17 vs the category median of 49
Market size
€51K/yr50K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
55%top-5 click share · 7 brands · 76 sellers

Flapen Score

Wilo Heizungspumpe Umwälzpumpe against its category

The dotted line is the Baumarkt average. Past it, Wilo Heizungspumpe Umwälzpumpe is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wilo Heizungspumpe Umwälzpumpe market on Amazon at a glance

Shoppers on Amazon Germany searched for Wilo Heizungspumpe Umwälzpumpe 50K times last year and spent an estimated €51K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
0.7%
Market size, estimated
€51Ka year
Peak month
January3.1× the quietest month
Top search term
wilo zirkulationspumpe13K searches a year

02 · Price

A sale here is worth €151.35.

Listings sell for €151.35 on average, from €34.08 to €244.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €151.35 that is €0 to €15K a year per listing.

Average price
€151.35above the $15 to $100 sweet spot
Price range
€34.08–€244.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€15K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #343 within Baubedarf. It carries 249 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
36%
Out of stock, average day
6.7%
Average rank
#343in Baubedarf
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
249per listing
Listings tracked
22

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wilo Heizungspumpe Umwälzpumpe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

76

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

1%

  • Brand 154%
  • Brand 228%
  • Brand 311%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Wilo Heizungspumpe Umwälzpumpe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Wilo Heizungspumpe Umwälzpumpe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wilo zirkulationspumpe13K/yr
  • wilo pumpe7K/yr
  • wilo heizungspumpe12K/yr
  • wilo6K/yr
  • wilo star z nova4K/yr
  • heizungspumpe wilo5K/yr
  • wilo heizungspumpe umwälzpumpe1K/yr

Reviews and returns

What reviews say buyers love and hate about Wilo Heizungspumpe Umwälzpumpe

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Materialqualität”
1.4%of orders come back
“Günstige bauweise”
A buyer, on “Materialqualität”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wilo Heizungspumpe Umwälzpumpe questions

Answered from the same tracked data.