wilo heizungspumpe umwälzpumpe
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great248.55avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good€151.35avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€34.08–€244.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€51K€51K/yr · 50K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, wilo heizungspumpe umwälzpumpe is a €51K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
wilo heizungspumpe umwälzpumpe market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €38K–€76K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 45%
- Out of stock
- 6.7%
- Avg brand age
- 57 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
76
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
1%
- Wilo54%
- Environ28%
- Recamania11%
- HST - Austria3%
- Imar srl2%
- Hocamel1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top wilo heizungspumpe umwälzpumpe search terms
- wilo zirkulationspumpe13K/yr
- wilo pumpe7K/yr
- wilo heizungspumpe12K/yr
- wilo6K/yr
- wilo star z nova4K/yr
- heizungspumpe wilo5K/yr
- wilo heizungspumpe umwälzpumpe1K/yr
Top wilo heizungspumpe umwälzpumpe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilo-Star-Z NOVA A Hocheffiziente Trinkwasser-Zirkulationspumpe Nassläufer Baulänge 138 mm G1
Wilo€148.494.4★763 rev
Recamania Wilo RS 25/6 3P Hocheffiziente Heizungs-Umwälzpumpe | Nassläufer-Zirkulationspumpe 130 mm | Anschluss G 1 1/2 | 3-Stufen Pumpe für Heizsysteme | Energiesparende Heizkreispumpe aus Gusseisen
Recamania€119.484.7★138 rev
Wilo Zirkulationspumpe Star-Z NOVA 1.0 A Umwälzpumpe | Baulänge 138 mm | 5 W | Nassläufer-Ausführung | für Trinkwasser
Wilo€145.725.0★4 rev
ENVIRON - Wilo Star-Z Nova Zirkulationspumpe 84 mm 4132750 inkl. Zubehör
Environ€122.424.6★12 rev
ENVIRON - Wilo Yonos PICO 25/1-6 Hocheffizienzpumpe 180 mm
Environ€168.444.2★15 rev
Newest
by launch dateWilo Zirkulationspumpe Star-Z NOVA 1.0 A Umwälzpumpe | Baulänge 138 mm | 5 W | Nassläufer-Ausführung | für Trinkwasser
Wilo€145.724 rev
ENVIRON - WILO Star-Z NOVA T Trinkwasser-Zirkulationspumpe 1/2 138 mm 230 V
Environ€244.621 rev
ENVIRON - Wilo Star-Z Nova Zirkulationspumpe 84 mm 4132750 inkl. Zubehör
Environ€122.4212 rev
ENVIRON - Wilo Yonos PICO 25/1-6 Hocheffizienzpumpe 180 mm
Environ€168.4415 rev
ENVIRON - Wilo Star-Z NOVA A 15 A 140 mm Trinkwasserpumpe
Environ€145.098 rev
Trending
90-day click momentum
Wilo-Jet WJ 203 selbstansaugende Gartenpumpe zur Wasserversorgung aus Brunnen Zisternen und Regentonnen 5000l/h 4 2 bar 750W
Wilo€239.774.6★
Wilo Umwälzgerät Atmos Pico 25/1-6-180
Wilo€120.295.0★
Wilo Zirkulationspumpe Star-Z NOVA 1.0 A Umwälzpumpe | Baulänge 138 mm | 5 W | Nassläufer-Ausführung | für Trinkwasser
Wilo€145.725.0★
Wilo-Star-Z NOVA A Hocheffiziente Trinkwasser-Zirkulationspumpe Nassläufer Baulänge 138 mm G1
Wilo€148.494.4★
ENVIRON - WILO Star-Z NOVA T Trinkwasser-Zirkulationspumpe 1/2 138 mm 230 V
Environ€244.625.0★
What buyers say about wilo heizungspumpe umwälzpumpe
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Beste pumpe”
“Preis super”
“Einfache Montage”
“Läuft sehr leise und gut”
“Passt”
“Funktioniert einwandfrei”
“Gut und robust”
“Alles wie es sein soll”
“Macht was sie soll”
What buyers complain about
“Günstige bauweise”
“Sehr Geräuscharm”
“muss erst eingebaut weden”
“Pumpe ist nach 4 Monaten defekt gewesen, haben über 2 wochen mit der firma emails hin und her geschrieben, auf Englisch, wollten uns einen ersatz schicken, ist nach 6 Monaten nicht geschehen, würde von einem weiteren Kauf absehen, nicht zu empfehlen! Garantie nicht eingehalten!”
“Alle anbauteile uns Dichtungen dabei”
“Sehr dünnes Plastik”
Top return reasons
Common questions
- Is wilo heizungspumpe umwälzpumpe profitable to sell on Amazon Germany?
- The niche generates €51K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the wilo heizungspumpe umwälzpumpe niche?
- 7 brands and 76 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in wilo heizungspumpe umwälzpumpe?
- Top complaints mined from reviews: Materialqualität, Geräuschpegel, Montage/Installation. The return rate is 1.4%.
- When does demand for wilo heizungspumpe umwälzpumpe peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the wilo heizungspumpe umwälzpumpe niche?
- Listings span €34.08–€244.62; the average listing price is €151.35 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.