Skip to content

Werkzeugset Klein

Fail

Shoppers spend an estimated $45K a year here, so Werkzeugset Klein is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€45K/yr121K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
45%top-5 click share · 16 brands · 185 sellers

Flapen Score

Werkzeugset Klein against its category

The dotted line is the Baumarkt average. Past it, Werkzeugset Klein is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Werkzeugset Klein market on Amazon at a glance

Shoppers on Amazon Germany searched for Werkzeugset Klein 121K times last year and spent an estimated €45K. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
1.6%
Market size, estimated
€45Ka year
Peak month
November1.6× the quietest month
Top search term
werkzeugset klein26K searches a year

02 · Price

A sale here is worth €23.22.

Listings sell for €23.22 on average, from €7.42 to €80.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €23.22 that is €0 to €2K a year per listing.

Average price
€23.22inside the $15 to $100 sweet spot
Price range
€7.42–€80.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Werkzeug-Sets. It carries 2,935 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#98in Werkzeug-Sets
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,935per listing
Listings tracked
30

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Werkzeugset Klein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

185

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

17%

  • Brand 128%
  • Brand 218%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (10 brands, 17%)

Demand

Werkzeugset Klein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Werkzeugset Klein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • werkzeugset klein26K/yr
  • workzone19K/yr
  • werkzeug set klein18K/yr
  • werkzeugkasten klein12K/yr
  • camping werkzeug9K/yr
  • kleines werkzeugset10K/yr
  • mini werkzeugkoffer9K/yr
  • kleiner werkzeugkasten7K/yr
  • mini werkzeugkasten11K/yr

Reviews and returns

What reviews say buyers love and hate about Werkzeugset Klein

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Minderwertige Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Werkzeugset Klein questions

Answered from the same tracked data.