Werkzeugkiste
FailDemand is soft, at -14.3% this quarter, so Werkzeugkiste is a Fail.
- Flapen Score
- 43 / 100Ranks 2,253 of 3,232 Baumarkt niches · −6 vs the category median of 4943
- Market size
- €84K/yr235K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 176 sellers
Flapen Score
Werkzeugkiste against its category
The dotted line is the Baumarkt average. Past it, Werkzeugkiste is stronger. Inside it, weaker.
Market
The Werkzeugkiste market on Amazon at a glance
Shoppers on Amazon Germany searched for Werkzeugkiste 235K times last year and spent an estimated €84K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €84Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- werkzeugbox77K searches a year
02 · Price
A sale here is worth €20.78.
Listings sell for €20.78 on average, from €7.42 to €45.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €20.78 that is €0 to €2K a year per listing.
- Average price
- €20.78inside the $15 to $100 sweet spot
- Price range
- €7.42–€45.03
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #112 within Werkzeugaufbewahrung. It carries 5,028 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 63%
- Out of stock, average day
- 3.4%
- Average rank
- #112in Werkzeugaufbewahrung
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,028per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Werkzeugkiste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
176
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
13%
- Brand 160%
- Brand 29%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (8 brands, 13%)
Demand
Werkzeugkiste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Werkzeugkiste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- werkzeugbox77K/yr
- werkzeugkiste leer kunststoff45K/yr
- werkzeugbox leer36K/yr
- werkzeug box17K/yr
- kleine werkzeugkiste13K/yr
- werkzeugkoffer leer kunststoff10K/yr
- tool organizer8K/yr
- werkzeugkasten leer kunststoff11K/yr
- werkzeugbox kunststoff7K/yr
- werkzeugkiste kunststoff6K/yr
Reviews and returns
What reviews say buyers love and hate about Werkzeugkiste
We read the reviews and the return reasons for every product selling here.
“zu klein selbst schuld”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Werkzeugkiste questions
Answered from the same tracked data.









