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Werkzeug Adventskalender 2024

Fail

Buyers convert on only 0.5% of searches, so Werkzeug Adventskalender 2024 is a Fail.

Flapen Score
48
48 / 100
Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49
Market size
€69K/yr322K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
45%top-5 click share · 16 brands · 130 sellers

Flapen Score

Werkzeug Adventskalender 2024 against its category

The dotted line is the Baumarkt average. Past it, Werkzeug Adventskalender 2024 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Werkzeug Adventskalender 2024 market on Amazon at a glance

Shoppers on Amazon Germany searched for Werkzeug Adventskalender 2024 322K times last year and spent an estimated €69K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
0.5%
Market size, estimated
€69Ka year
Peak month
November125.5× the quietest month
Top search term
werkzeug adventskalender91K searches a year

02 · Price

A sale here is worth €43.54.

Listings sell for €43.54 on average, from €11.66 to €130.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €43.54 that is €0 to €4K a year per listing.

Average price
€43.54inside the $15 to $100 sweet spot
Price range
€11.66–€130.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #435 within Elektrowerkzeuge. It carries 597 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
83%
Out of stock, average day
13.3%
Average rank
#435in Elektrowerkzeuge
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
597per listing
Listings tracked
23

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Werkzeug Adventskalender 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

130

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

45%

Top 20: 96%

Open market

28%

  • Brand 118%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Werkzeug Adventskalender 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 125.5×

Search terms

Top Werkzeug Adventskalender 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • werkzeug adventskalender91K/yr
  • adventskalender werkzeug148K/yr
  • einhell adventskalender16K/yr
  • werkzeug kalender6K/yr
  • weihnachtskalender werkzeug7K/yr
  • adventskalender männer werkzeug23K/yr
  • adventskalender werkzeug makita2K/yr
  • werkzeug-adventskalender5K/yr
  • adventskalender 2024 männer werkzeug79/yr
  • adventskalender für handwerker4K/yr

Reviews and returns

What reviews say buyers love and hate about Werkzeug Adventskalender 2024

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Der Inhalt entspricht nicht der üblichen guten KS Qualität”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Werkzeug Adventskalender 2024 questions

Answered from the same tracked data.