Is werkzeug adventskalender 2023 profitable to sell on Amazon Germany?

The niche generates €208K/yr across 3 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (40/100).

How competitive is the werkzeug adventskalender 2023 niche?

2 brands and 58 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for werkzeug adventskalender 2023 peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 145.6× the quietest.

What does it cost to enter the werkzeug adventskalender 2023 niche?

Listings span €77.65–€115.57; the average listing price is €96.49 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.

werkzeug adventskalender 2023

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great116.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€96.49

avg listing price — sweet spot $15–$100

Price range

Good€77.65–€115.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€208K

€208K/yr · 69K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-44.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon Germany niche tracking, werkzeug adventskalender 2023 is a €208K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

werkzeug adventskalender 2023 market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €48K–€72K; units × avg price
Conversion rate: 3.1%
Avg BSR: #90
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 24.6%
Avg brand age: 29 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Makita76%
JUNG24%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 145.6×

Open Trend

Top werkzeug adventskalender 2023 search terms

makita adventskalender39K/yr -23.7%0.9% conv.
adventskalender makita28K/yr -51.3%0.0% conv.
makita adventskalender 20242K/yr -91.3%0.0% conv.
adventskalender 2024 makita75/yr +0.0%0.0% conv.
makita adventskalender 2024 männer11/yr +0.0%0.0% conv.
adventskalender makita 2024197/yr -100.0%0.0% conv.

All search terms

Top werkzeug adventskalender 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Makita Adventskalender 2025 Gefüllt mit 78-tlg. Satz hochwertigem Markenwerkzeug

Makita€77.654.6★226 rev

Makita Adventskalender (Art. P-84785)

Makita€96.244.1★106 rev

MAKITA Adventskalender 2025 Männer mit 77-teilige Werkzeugset Handwerkzeug Advent Kalender Werkzeug Bohrer-Set für Herren und Mann Advent Calendar Weihnachtskalender 2025 (WERT : 250)

JUNG€115.574.0★18 rev

Newest

by launch date

Makita Adventskalender 2025 Gefüllt mit 78-tlg. Satz hochwertigem Markenwerkzeug

Makita€77.65226 rev

9mo ago

MAKITA Adventskalender 2025 Männer mit 77-teilige Werkzeugset Handwerkzeug Advent Kalender Werkzeug Bohrer-Set für Herren und Mann Advent Calendar Weihnachtskalender 2025 (WERT : 250)

JUNG€115.5718 rev

9mo ago

Makita Adventskalender (Art. P-84785)

Makita€96.24106 rev

1y ago

What buyers say about werkzeug adventskalender 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit33%

“Alles gut zu gebrauchen”

Sammlungsobjekte33%

“Als Makita-Fan fand ich den Kalender interessant”

Preis-Leistungs-Verhältnis33%

“Der Preis hat mich etwas umgehauen, für einen Advendskalender”

Top return reasons

Gesamtgröße100%

Common questions

Is werkzeug adventskalender 2023 profitable to sell on Amazon Germany?: The niche generates €208K/yr across 3 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (40/100).
How competitive is the werkzeug adventskalender 2023 niche?: 2 brands and 58 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for werkzeug adventskalender 2023 peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 145.6× the quietest.
What does it cost to enter the werkzeug adventskalender 2023 niche?: Listings span €77.65–€115.57; the average listing price is €96.49 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.