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Werkzeug Adventskalender 2023

Fail

The top 5 products take 100% of clicks, so Werkzeug Adventskalender 2023 is a Fail.

Flapen Score
40
40 / 100
Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size
€208K/yr69K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 58 sellers

Flapen Score

Werkzeug Adventskalender 2023 against its category

The dotted line is the Baumarkt average. Past it, Werkzeug Adventskalender 2023 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Werkzeug Adventskalender 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Werkzeug Adventskalender 2023 69K times last year and spent an estimated €208K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €208K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
3.1%
Market size, estimated
€208Ka year
Peak month
November145.6× the quietest month
Top search term
makita adventskalender39K searches a year

02 · Price

A sale here is worth €96.49.

Listings sell for €96.49 on average, from €77.65 to €115.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €96.49 that is €0 to €10K a year per listing.

Average price
€96.49inside the $15 to $100 sweet spot
Price range
€77.65–€115.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #90 within Elektrowerkzeuge. It carries 117 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
24.6%
Average rank
#90in Elektrowerkzeuge
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
117per listing
Listings tracked
3

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Werkzeug Adventskalender 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 224%
  • Open — no brand owns it (0%)

Demand

Werkzeug Adventskalender 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 145.6×

Search terms

Top Werkzeug Adventskalender 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita adventskalender39K/yr
  • adventskalender makita28K/yr
  • makita adventskalender 20242K/yr
  • adventskalender 2024 makita75/yr
  • makita adventskalender 2024 männer11/yr
  • adventskalender makita 2024197/yr

Reviews and returns

What reviews say buyers love and hate about Werkzeug Adventskalender 2023

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Benutzerfreundlichkeit”
<0.1%of orders come back, a rate Amazon rounds to zero
“Alles gut zu gebrauchen”
A buyer, on “Benutzerfreundlichkeit”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Werkzeug Adventskalender 2023 questions

Answered from the same tracked data.