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Wc Schwarz

soft demand (-41.9% this quarter) — Wc Schwarz doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,918 of 3,232 Baumarkt niches · −14 vs the category median of 49

Market size 14Growth 4Conversion 12Competition 40Returns 54Price range 31Avg price 55Brand share 44Review moat 97Quality gap 60
This niche Category average · 3,232 niches

Is Wc Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wc Schwarz is a €57K/yr Amazon Germany market (36K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.

Wc Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.9% over the last 90 days and 1.0% of searches end in a purchase.

€57K

revenue / yr

Units sold / yr500
Search volume / yr-41.9%36K
Conversion rate1.0%
Avg price€160.34

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers13 · 21
Top-5 product click share61%
Open market22%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)5· 1 succeeded
Avg rating4.4★
Avg reviews56

Top Wc Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€11K€17K€23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

17%

  • lavita42%
  • Rainsworth15%
  • hogart8%
  • sanicomfort7%
  • LuxeBath6%
  • domino5%
  • Open — no brand owns it (7 brands, 17%)

Wc Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR1.0%Products21Brands13Top 5 Brands78%OOS Rate17.6%Rating4.4★Reviews56Avg BSR#172
2K1KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Top Wc Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wc schwarz11K/yr
  • toilette schwarz11K/yr
  • schwarze toilette7K/yr
  • schwarzes wc4K/yr
  • wc schwarz matt3K/yr

What reviews say buyers love and hate about Wc Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt26%

Super Qualität

Gesamtgröße19%

Passt

Design insgesamt11%

Schönes Design

Montage/Installation10%

Installation super einfach

Preis-Leistungs-Verhältnis7%

Super Preis/Leistung

What buyers complain about

79% of reviews
Qualität insgesamt19%

Müll

Montage/Installation19%

WC ist schick und top Qualität, Installation ist etwas tricky

Geräuschpegel11%

Das der leise ist kann ich wohl nicht sagen

Farbe8%

Tolle Toilette, etwas ungewohnt so schwarz

Gewicht schwer6%

Das WC ist im gesamten so schwer, dass es vollständig nur mit LKW transport werden kann

Wc Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
66%
2Kompatibilität – insgesamt
10%
3Defekt Material/Teile
7%
4Farbe
4%
5Qualität insgesamt
2%

Common Wc Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wc Schwarz 35/100 on Amazon Germany — Skip it. The niche generates €57K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -41.9% over the last 90 days.
Search demand for Wc Schwarz on Amazon Germany peaks in Jan–Feb, where the busiest month runs 2.0× the quietest.