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35

wc schwarz

Skip it

Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 4Conversion 12Competition 40Returns 54Price range 31Avg price 55Brand share 44Review moat 97Quality gap 60

Review moat

Incredible56.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€160.34

avg listing price — sweet spot $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€26.37–€263.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€57K

€57K/yr · 36K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, wc schwarz is a €57K/yr Amazon Germany market (36K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

wc schwarz market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€40K–€80K
units × avg price
Conversion rate
1.0%
Avg BSR
#172
Page quality
0%
Prime
10%
Sponsored
95%
Out of stock
17.6%
Avg brand age
34 months
Avg seller age
208 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

17%

  • lavita42%
  • Rainsworth15%
  • hogart8%
  • sanicomfort7%
  • LuxeBath6%
  • domino5%
  • Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Top wc schwarz search terms

  • wc schwarz11K/yr
  • toilette schwarz11K/yr
  • schwarze toilette7K/yr
  • schwarzes wc4K/yr
  • wc schwarz matt3K/yr
All search terms

Top wc schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€11K30%€17K40%€23K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about wc schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Qualität”

Gesamtgröße19%

“Passt”

Design insgesamt11%

“Schönes Design”

Montage/Installation10%

“Installation super einfach”

Preis-Leistungs-Verhältnis7%

“Super Preis/Leistung”

Einfache Reinigung7%

“ansonsten lässt es sich leicht reinigen.”

Geräuschpegel5%

“Tornado Spülung funktioniert tadellos und ist geräuscharm”

Form/Stil5%

“Elegant”

Farbe1%

“Von der Farbe ist OK”

Effizienz1%

“Spülung funktioniert super”

What buyers complain about

Qualität insgesamt19%

“Müll”

Montage/Installation19%

“WC ist schick und top Qualität, Installation ist etwas tricky”

Geräuschpegel11%

“Das der leise ist kann ich wohl nicht sagen”

Farbe8%

“Tolle Toilette, etwas ungewohnt so schwarz”

Gewicht schwer6%

“Das WC ist im gesamten so schwer, dass es vollständig nur mit LKW transport werden kann”

Stärke5%

“er ist mir zu wenig stabil.”

Einfache Reinigung5%

“Spült das toilettenpapier nicht ab, Brille ist total dünn, instabil und verkratzt sofort”

Gesamtgröße2%

“Es werden falsche Abmessungen abgebildet”

Haltbarkeit2%

“Sie knackte ohne hin schon bei jedem hinsetzen, obwohl wir alle schlanke Menschen sind”

Verschwendung natürlicher Ressourcen2%

“Total die Wasserverschwendung”

Top return reasons

Gesamtgröße66%
Kompatibilität – insgesamt10%
Defekt Material/Teile7%
Farbe4%
Qualität insgesamt2%
beworben Vs Tatsächliches Produkt2%
Add-Ons/Anhänge1%
Produktzustand1%
Wartung und Reparatur1%
Mechanismus probleme1%

Common questions

Is wc schwarz profitable to sell on Amazon Germany?
The niche generates €57K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (35/100).
How competitive is the wc schwarz niche?
13 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in wc schwarz?
Top complaints mined from reviews: Qualität insgesamt, Montage/Installation, Geräuschpegel. The return rate is 2.8%.
When does demand for wc schwarz peak?
Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the wc schwarz niche?
Listings span €26.37–€263.05; the average listing price is €160.34 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.