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Waschsauger

Maybe

Shoppers spend an estimated $7.1M a year here. But demand is soft, at -9.8% this quarter, so Waschsauger is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 3,232 Baumarkt niches · +9 vs the category median of 49
Market size
€7.1M/yr3.8M searches / yr
90-day growth
-9.8%search demand this quarter
Competition
36%top-5 click share · 22 brands · 212 sellers

Flapen Score

Waschsauger against its category

The dotted line is the Baumarkt average. Past it, Waschsauger is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waschsauger market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschsauger 3.8M times last year and spent an estimated €7.1M. The top 5 brands take 51% of clicks. Demand peaks in Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7.1M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
2.1%
Market size, estimated
€7.1Ma year
Peak month
July1.7× the quietest month
Top search term
polsterreiniger gerät1.1M searches a year

02 · Price

A sale here is worth €88.96.

Listings sell for €88.96 on average, from €7.23 to €386.62. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At €88.96 that is €111K to €133K a year per listing.

Average price
€88.96inside the $15 to $100 sweet spot
Price range
€7.23–€386.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
€111K–€133K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #23 within Elektrowerkzeuge. It carries 4,183 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
11.1%
Average rank
#23in Elektrowerkzeuge
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
4,183per listing
Listings tracked
43

04 · Newcomers

14 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
14Amazon's first-year sales bar
Average brand age
35 months

Products

Top Waschsauger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

212

Top-5 brand share

51%

Top 20: 98%

Top-5 click share

36%

Top 20: 79%

Open market

43%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Waschsauger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Waschsauger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polsterreiniger gerät1.1M/yr
  • nasssauger693K/yr
  • waschsauger569K/yr
  • nasssauger polsterreiniger433K/yr
  • waschsauger polsterreiniger139K/yr
  • teppichreiniger waschsauger129K/yr
  • ryer nasssauger reinigung teppich und kauqe reinigung87K/yr
  • teppich reinigungsgerät83K/yr
  • nass sauger51K/yr
  • wasserstaubsauger57K/yr

Reviews and returns

What reviews say buyers love and hate about Waschsauger

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Einfache Reinigung”
14%of negative reviews mention “Einfache Reinigung”
3.5%of orders come back
“Reinigung vom Schmutzwassertank etwas tricky”
A buyer, on “Einfache Reinigung”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Waschsauger questions

Answered from the same tracked data.