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Wago Klemmen 2 Polig

Fail

The top 5 brands take 99% of clicks, so Wago Klemmen 2 Polig is a Fail.

Flapen Score
44
44 / 100
Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size
€397K/yr207K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
64%top-5 click share · 6 brands · 113 sellers

Flapen Score

Wago Klemmen 2 Polig against its category

The dotted line is the Baumarkt average. Past it, Wago Klemmen 2 Polig is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wago Klemmen 2 Polig market on Amazon at a glance

Shoppers on Amazon Germany searched for Wago Klemmen 2 Polig 207K times last year and spent an estimated €397K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €397K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
16.7%
Market size, estimated
€397Ka year
Top search term
wago klemmen 2 polig180K searches a year

02 · Price

A sale here is worth €11.49.

Listings sell for €11.49 on average, from €4.88 to €22.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €11.49 that is €17K to €23K a year per listing.

Average price
€11.49under the $15 to $100 sweet spot
Price range
€4.88–€22.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€17K–€23K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #77 within Anschlussklemmen & Kits. It carries 2,659 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#77in Anschlussklemmen & Kits
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
2,659per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wago Klemmen 2 Polig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

113

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Demand

Wago Klemmen 2 Polig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Wago Klemmen 2 Polig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wago klemmen 2 polig180K/yr
  • wago 221-41216K/yr
  • 221-4124K/yr
  • wago 23K/yr
  • wago 2er3K/yr
  • wago klemmen 2 polig 50 stück3K/yr

Reviews and returns

What reviews say buyers love and hate about Wago Klemmen 2 Polig

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wago Klemmen 2 Polig questions

Answered from the same tracked data.