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Wago Klemmen

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -16.2% this quarter, so Wago Klemmen is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 3,232 Baumarkt niches · +8 vs the category median of 49
Market size
€2.2M/yr1.4M searches / yr
90-day growth
-16.2%search demand this quarter
Competition
52%top-5 click share · 12 brands · 149 sellers

Flapen Score

Wago Klemmen against its category

The dotted line is the Baumarkt average. Past it, Wago Klemmen is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wago Klemmen market on Amazon at a glance

Shoppers on Amazon Germany searched for Wago Klemmen 1.4M times last year and spent an estimated €2.2M. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
7.7%
Market size, estimated
€2.2Ma year
Peak month
November1.6× the quietest month
Top search term
wago klemmen731K searches a year

02 · Price

A sale here is worth €19.41.

Listings sell for €19.41 on average, from €5.88 to €57.33. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At €19.41 that is €49K to €58K a year per listing.

Average price
€19.41inside the $15 to $100 sweet spot
Price range
€5.88–€57.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
€49K–€58K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #70 within Anschlussklemmen & Kits. It carries 4,061 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#70in Anschlussklemmen & Kits
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
4,061per listing
Listings tracked
28

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wago Klemmen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

149

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

8%

  • Brand 157%
  • Brand 216%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Wago Klemmen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Wago Klemmen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wago klemmen731K/yr
  • wago225K/yr
  • wago klemmen set183K/yr
  • wago 22182K/yr
  • wago klemme34K/yr
  • wagoklemmen30K/yr
  • wago set27K/yr
  • wago verbindungsklemmen25K/yr
  • wago klemmen 22115K/yr
  • anschlussklemmen & kits13K/yr

Reviews and returns

What reviews say buyers love and hate about Wago Klemmen

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Billig verarbeitet und hält nicht”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wago Klemmen questions

Answered from the same tracked data.