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Wago Durchgangsverbinder

Fail

The top 5 brands take 100% of clicks, so Wago Durchgangsverbinder is a Fail.

Flapen Score
37
37 / 100
Ranks 2,817 of 3,232 Baumarkt niches · −12 vs the category median of 49
Market size
€234K/yr209K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
77%top-5 click share · 4 brands · 75 sellers

Flapen Score

Wago Durchgangsverbinder against its category

The dotted line is the Baumarkt average. Past it, Wago Durchgangsverbinder is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wago Durchgangsverbinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Wago Durchgangsverbinder 209K times last year and spent an estimated €234K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
9.4%
Market size, estimated
€234Ka year
Peak month
November1.7× the quietest month
Top search term
wago durchgangsverbinder98K searches a year

02 · Price

A sale here is worth €11.91.

Listings sell for €11.91 on average, from €5.53 to €24.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €11.91 that is €15K to €18K a year per listing.

Average price
€11.91under the $15 to $100 sweet spot
Price range
€5.53–€24.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
€15K–€18K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #70 within Anschlussklemmen & Kits. It carries 1,845 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#70in Anschlussklemmen & Kits
Average rating
4.79 starsAmazon Germany average 4.37 stars
Average reviews
1,845per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Wago Durchgangsverbinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 239%
  • Brand 35%
  • Brand 44%

Demand

Wago Durchgangsverbinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Wago Durchgangsverbinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wago durchgangsverbinder98K/yr
  • durchgangsverbinder34K/yr
  • wago 221-241112K/yr
  • wago durchgangsklemme12K/yr
  • durchgangsklemme11K/yr
  • wago klemmen 1 polig12K/yr
  • wago verbinder9K/yr
  • wago 1 polig5K/yr
  • wago klemmen durchgangsverbinder5K/yr
  • wago durchgangsverbinder 3 polig3K/yr

Reviews and returns

What reviews say buyers love and hate about Wago Durchgangsverbinder

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Mindere Qualität”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wago Durchgangsverbinder questions

Answered from the same tracked data.