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Vliestapete

weak search conversion (0.2%) — Vliestapete doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49

Market size 10Growth 4Conversion 3Competition 96Returns 86Price range 83Avg price 76Brand share 52Review moat 86Quality gap 45
This niche Category average · 3,232 niches

Is Vliestapete profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vliestapete is a €39K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 47/100.

Vliestapete: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.4% over the last 90 days and 0.2% of searches end in a purchase.

€39K

revenue / yr

Units sold / yr10K
Search volume / yr-42.4%1.3M
Conversion rate0.2%
Avg price€15.49

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers31 · 68
Top-5 product click share15%
Open market26%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 158 products

Sponsored placement84%
New entrants (1y)19· 2 succeeded
Avg rating4.5★
Avg reviews273

Top Vliestapete products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

€0€392€784€1K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

68

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

15%

Top 20: 41%

Open market

19%

  • A.S. Création32%
  • Newroom13%
  • Rasch12%
  • marburg10%
  • Pamatio8%
  • Veluxis7%

Vliestapete demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR0.2%Products158Brands31Top 5 Brands74%OOS Rate3.7%Rating4.5★Reviews273Avg BSR#498
30K20KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Vliestapete search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vliestapete457K/yr
  • tapeten vliestapete163K/yr
  • tapete grün79K/yr
  • tapete blumen53K/yr
  • tapete beige49K/yr
  • vliestapete blumen34K/yr
  • küchentapeten40K/yr
  • tapete vintage32K/yr
  • tapete schlafzimmer41K/yr
  • tapeten wohnzimmer39K/yr

What reviews say buyers love and hate about Vliestapete

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt29%

Super Ware

Haftung/Klebrigkeit20%

Beste Tapete

Benutzerfreundlichkeit10%

war super easy in der Handhabung

Design insgesamt7%

Das Design

Farbe7%

warmer Farbton

What buyers complain about

76% of reviews
Qualität insgesamt20%

nicht 100% Schöne Tapete

Haftung/Klebrigkeit12%

allerdings nur auf eine Wand geklebt, sonst wäre es zuviel und erdrückend, für große Räume sieht es dann wahrscheinlich anders aus.

beworben Vs Tatsächliches Produkt10%

Nicht wie auf dem Produktbild

Dicke10%

dünne Tapete

Farbe9%

Farbe stimmt nicht

Vliestapete return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
39%
2Gesamtgröße
17%
3beworben Vs Tatsächliches Produkt
13%
4Haftung/Klebrigkeit
9%
5Dünn
5%

Common Vliestapete questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vliestapete 47/100 on Amazon Germany — Skip it. The niche generates €39K/yr across 158 tracked products. 2 of 19 products launched in the last 360 days are still selling. Search demand moved -42.4% over the last 90 days.
Vliestapete buyers on Amazon Germany complain most about Qualität insgesamt, Haftung/Klebrigkeit, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 1.4%.