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Vlies

Vlies shows low returns (0.3%), but a small market ($62K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 23% of 3,232 Baumarkt niches · +6 vs the category median of 49

Market size 15Growth 62Conversion 47Competition 64Returns 99Price range 55Avg price 44Brand share 67Review moat 65Quality gap 47
This niche Category average · 3,232 niches

Is Vlies profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vlies is a €62K/yr Amazon Germany market (147K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 55/100.

Vlies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +39.0% over the last 90 days and 3.7% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr8K
Search volume / yr+39.0%147K
Conversion rate3.7%
Avg price€11.28

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers23 · 35
Top-5 product click share47%
Open market35%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement94%
New entrants (1y)9· 1 succeeded
Avg rating4.5★
Avg reviews888

Top Vlies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

35

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

47%

Top 20: 88%

Open market

31%

  • Windhager18%
  • GardenGloss15%
  • KRONLY14%
  • TENAX11%
  • GroundMaster7%
  • TTL GARDEN4%

Vlies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR3.7%Products33Brands23Top 5 Brands65%OOS Rate6.9%Rating4.5★Reviews888Avg BSR#8,755
5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.7×

Top Vlies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vlies50K/yr
  • flies24K/yr
  • pflanzenvlies20K/yr
  • pflanzvlies7K/yr
  • vlies für hochbeet7K/yr
  • hochbeet vlies5K/yr
  • fließ7K/yr
  • vlies für pflanzen9K/yr
  • fliess5K/yr
  • pflanzen-vlies3K/yr

What reviews say buyers love and hate about Vlies

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt32%

Super Produkt

Preis-Leistungs-Verhältnis16%

Preis-/Leistung super

beworben Vs Tatsächliches Produkt13%

Produkt wie beschrieben

Pflanzenwachstum6%

Gut für Rasenneuanlage

Gesamtgröße4%

Passt

What buyers complain about

79% of reviews
Qualität insgesamt22%

Ungenügende Qualität

Dicke18%

Dünner Stoff

Haltbarkeit12%

Fällt nach ein paar wochen auseinander

Pflanzenwachstum7%

Habe meine Pflanzen nicht Neu dazu großgezogen

Benutzerfreundlichkeit5%

So leider völlig unbrauchbar

Vlies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dünn
39%
2Gesamtgröße
23%
3Funktionalität insgesamt
7%
4Dicke
6%
5Materialqualität
5%

Common Vlies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vlies 55/100 on Amazon Germany — Worth a look. The niche generates €62K/yr across 33 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved +39.0% over the last 90 days.
Search demand for Vlies on Amazon Germany peaks in Mar–May, where the busiest month runs 2.7× the quietest.