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55

vlies

Worth a look

Shows low returns (0.3%), but a small market ($62K/yr) keeps it on the watch list.

Market size 15Growth 62Conversion 47Competition 64Returns 99Price range 55Avg price 44Brand share 67Review moat 65Quality gap 47

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good888.21

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Good+39.0%

90-day search growth — must beat 0% to launch

Price range

Good€1.44–€31.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.28

avg listing price — sweet spot $15–$100

Market size

Bad€62K

€62K/yr · 147K searches

According to Flapen's Amazon Germany niche tracking, vlies is a €62K/yr Amazon Germany market (147K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

vlies market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€68K–€90K
units × avg price
Conversion rate
3.7%
Avg BSR
#8,755
Page quality
0%
Prime
70%
Sponsored
94%
Out of stock
6.9%
Avg brand age
44 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

35

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

47%

Top 20: 88%

Open market

31%

  • Windhager18%
  • GardenGloss15%
  • KRONLY14%
  • TENAX11%
  • GroundMaster7%
  • TTL GARDEN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.7×

Top vlies search terms

  • vlies50K/yr
  • flies24K/yr
  • pflanzenvlies20K/yr
  • pflanzvlies7K/yr
  • vlies für hochbeet7K/yr
  • hochbeet vlies5K/yr
  • fließ7K/yr
  • vlies für pflanzen9K/yr
  • fliess5K/yr
  • pflanzen-vlies3K/yr
All search terms

Top vlies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€5K12%€7K16%€10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about vlies

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Produkt”

Preis-Leistungs-Verhältnis16%

“Preis-/Leistung super”

beworben Vs Tatsächliches Produkt13%

“Produkt wie beschrieben”

Pflanzenwachstum6%

“Gut für Rasenneuanlage”

Gesamtgröße4%

“Passt”

Materialqualität4%

“Material”

Benutzerfreundlichkeit4%

“ist super easy zu verarbeiten”

Stärke2%

“Super stark”

Feucht/Trocken2%

“Gutes Fließ für kalte Nächte es bleibt immer schön feucht darunter”

Schneiden/Trimmen2%

“gut zu schneiden”

What buyers complain about

Qualität insgesamt22%

“Ungenügende Qualität”

Dicke18%

“Dünner Stoff”

Haltbarkeit12%

“Fällt nach ein paar wochen auseinander”

Pflanzenwachstum7%

“Habe meine Pflanzen nicht Neu dazu großgezogen”

Benutzerfreundlichkeit5%

“So leider völlig unbrauchbar”

Stärke4%

“Sehr schlecht zu verarbeiten, sehr dünn, enttäuscht”

Wasserbeständigkeit3%

“Nicht wetterbeständig”

Preis-Leistungs-Verhältnis3%

“Zu teuer sonst toll”

Materialqualität3%

“Das Material ist sehr dünn”

beworben Vs Tatsächliches Produkt2%

“Produktbeschreibung ist falsch”

Top return reasons

Dünn39%
Gesamtgröße23%
Funktionalität insgesamt7%
Dicke6%
Materialqualität5%
Qualität insgesamt5%
Wasserbeständigkeit4%
Preis-Leistungs-Verhältnis2%
Kompatibilität – insgesamt1%
Benutzerfreundlichkeit1%

Common questions

Is vlies profitable to sell on Amazon Germany?
The niche generates €62K/yr across 33 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +39.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the vlies niche?
23 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in vlies?
Top complaints mined from reviews: Qualität insgesamt, Dicke, Haltbarkeit. The return rate is 0.3%.
When does demand for vlies peak?
Demand peaks in Mar–May; the busiest month runs 2.7× the quietest.
What does it cost to enter the vlies niche?
Listings span €1.44–€31.86; the average listing price is €11.28 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.