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Viega

Fail

Demand is soft, at -31.1% this quarter, so Viega is a Fail.

Flapen Score
43
43 / 100
Ranks 2,253 of 3,232 Baumarkt niches · −6 vs the category median of 49
Market size
€50K/yr60K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
36%top-5 click share · 12 brands · 63 sellers

Flapen Score

Viega against its category

The dotted line is the Baumarkt average. Past it, Viega is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viega market on Amazon at a glance

Shoppers on Amazon Germany searched for Viega 60K times last year and spent an estimated €50K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
3.7%
Market size, estimated
€50Ka year
Peak month
February1.8× the quietest month
Top search term
viega18K searches a year

02 · Price

A sale here is worth €22.41.

Listings sell for €22.41 on average, from €2.49 to €167.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €22.41 that is €0 to €2K a year per listing.

Average price
€22.41inside the $15 to $100 sweet spot
Price range
€2.49–€167.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #348 within Klempnerarbeiten. It carries 596 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
87%
Out of stock, average day
9.0%
Average rank
#348in Klempnerarbeiten
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
596per listing
Listings tracked
38

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Viega products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

63

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

8%

  • Brand 160%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Viega search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Viega search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viega18K/yr
  • viega duschablauf16K/yr
  • viega tempoplex9K/yr
  • viega badewannenablauf9K/yr
  • viega duschablauf ersatzteile5K/yr
  • viega ersatzteile3K/yr

Reviews and returns

What reviews say buyers love and hate about Viega

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Gesamtgröße”
14%of negative reviews mention “Qualität insgesamt”
2.1%of orders come back
“schlechte Qualität (ein Stück abgebrochen),”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Viega questions

Answered from the same tracked data.