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Unterputzradio

Fail

Demand is soft, at -33.6% this quarter, so Unterputzradio is a Fail.

Flapen Score
34
34 / 100
Ranks 2,989 of 3,232 Baumarkt niches · −15 vs the category median of 49
Market size
€43K/yr34K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
56%top-5 click share · 12 brands · 67 sellers

Flapen Score

Unterputzradio against its category

The dotted line is the Baumarkt average. Past it, Unterputzradio is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unterputzradio market on Amazon at a glance

Shoppers on Amazon Germany searched for Unterputzradio 34K times last year and spent an estimated €43K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
1.1%
Market size, estimated
€43Ka year
Peak month
November2.2× the quietest month
Top search term
unterputzradio17K searches a year

02 · Price

A sale here is worth €119.16.

Listings sell for €119.16 on average, from €21.43 to €229.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €119.16 that is €0 to €12K a year per listing.

Average price
€119.16above the $15 to $100 sweet spot
Price range
€21.43–€229.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
5.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #104 within Steckdosen & Zubehör. It carries 391 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
38%
Out of stock, average day
5.7%
Average rank
#104in Steckdosen & Zubehör
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
391per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Unterputzradio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

67

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

9%

  • Brand 140%
  • Brand 219%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 9%)

Demand

Unterputzradio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Unterputzradio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unterputzradio17K/yr
  • unterputz radio8K/yr
  • einbauradio5K/yr
  • busch jäger radio4K/yr

Reviews and returns

What reviews say buyers love and hate about Unterputzradio

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Audioqualität”
13%of negative reviews mention “Funktionalität insgesamt”
5.7%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Unterputzradio questions

Answered from the same tracked data.