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55

umzugsdecken

Worth a look

Shows low returns (0.7%), but soft demand (-8.8% this quarter) keeps it on the watch list.

Market size 27Growth 21Conversion 56Competition 63Returns 97Price range 83Avg price 95Brand share 55Review moat 79Quality gap 48

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible€28.45

avg listing price — sweet spot $15–$100

Price range

Great€2.65–€83.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great417.07

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€114K

€114K/yr · 85K searches

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, umzugsdecken is a €114K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

umzugsdecken market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
€114K–€142K
units × avg price
Conversion rate
4.7%
Avg BSR
#200
Page quality
0%
Prime
34%
Sponsored
72%
Out of stock
4.8%
Avg brand age
53 months
Avg seller age
199 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

17

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

21%

  • BKB26%
  • LudwigLacke13%
  • Kortpack13%
  • VEVOR11%
  • BB-Verpackungen9%
  • Relaxdays7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
2K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top umzugsdecken search terms

  • umzugsdecken43K/yr
  • umzugsdecke12K/yr
  • möbeldecken8K/yr
  • packdecken7K/yr
  • packdecke4K/yr
  • moving blanket5K/yr
  • umzugsdecken 10 stück4K/yr
  • schutzdecke3K/yr
All search terms

Top umzugsdecken products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€6K10%€11K15%€17K20%€23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about umzugsdecken

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Top Qualität – perfekt für den Umzug”

beworben Vs Tatsächliches Produkt13%

“Erfüllt seinen Zweck”

Stärke10%

“Sehr robust”

Gesamtgröße9%

“praktisch passt perfekt”

Dicke7%

“dick, super für Sound.”

Benutzerfreundlichkeit5%

“Nützlich und gut”

Materialqualität4%

“Material”

Weiches Gefühl3%

“Dank der weichen Struktur”

Preis-Leistungs-Verhältnis3%

“Preis ok”

Recyceln/Wiederverwenden3%

“Sehr stabil und oft wiederverwendbar”

What buyers complain about

Qualität insgesamt39%

“Unterirdische Qualität”

Dicke33%

“Super dünn,nicht empfehlenswert”

Geruch11%

“Der Geruch ist allerdings die ersten paar Wochen sehr unangenehm”

Preis-Leistungs-Verhältnis6%

“Leider sind diese Decken nichts wert”

Haltbarkeit6%

“Schlechte Haltbarkeit”

Stärke6%

“Leider viel zu dünn”

Top return reasons

Gesamtgröße27%
Qualität insgesamt20%
Dünn15%
beworben Vs Tatsächliches Produkt7%
Materialqualität5%
Kompatibilität – insgesamt2%
Preis-Leistungs-Verhältnis2%
Haftung/Klebrigkeit2%
Griff2%
Produktzustand2%

Common questions

Is umzugsdecken profitable to sell on Amazon Germany?
The niche generates €114K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the umzugsdecken niche?
13 brands and 17 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in umzugsdecken?
Top complaints mined from reviews: Qualität insgesamt, Dicke, Geruch. The return rate is 0.7%.
When does demand for umzugsdecken peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the umzugsdecken niche?
Listings span €2.65–€83.64; the average listing price is €28.45 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.