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Türschloss

Fail

Buyers convert on only 1.5% of searches, so Türschloss is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€650K/yr1.7M searches / yr
90-day growth
-10.4%search demand this quarter
Competition
48%top-5 click share · 13 brands · 70 sellers

Flapen Score

Türschloss against its category

The dotted line is the Baumarkt average. Past it, Türschloss is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Türschloss market on Amazon at a glance

Shoppers on Amazon Germany searched for Türschloss 1.7M times last year and spent an estimated €650K. The top 5 brands take 82% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €650K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
1.5%
Market size, estimated
€650Ka year
Peak month
November1.3× the quietest month
Top search term
türschloss478K searches a year

02 · Price

A sale here is worth €25.82.

Listings sell for €25.82 on average, from €6.58 to €159.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €25.82 that is €19K to €26K a year per listing.

Average price
€25.82inside the $15 to $100 sweet spot
Price range
€6.58–€159.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
€19K–€26K
Returns
3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Türbeschläge & -schlösser. It carries 1,949 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#24in Türbeschläge & -schlösser
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,949per listing
Listings tracked
30

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Türschloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

70

Top-5 brand share

82%

Top 20: 93%

Top-5 click share

48%

Top 20: 88%

Open market

11%

  • Brand 147%
  • Brand 221%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (7 brands, 11%)

Demand

Türschloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Türschloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • türschloss478K/yr
  • schließzylinder209K/yr
  • zylinderschloss166K/yr
  • einsteckschloss101K/yr
  • haustürschloss85K/yr
  • türschloss haustür79K/yr
  • türschloss innentür54K/yr
  • schliesszylinder45K/yr
  • sicherheitsschloss wohnungstür50K/yr
  • zimmertürschloss46K/yr

Reviews and returns

What reviews say buyers love and hate about Türschloss

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Verriegelungsmechanismus”
3.7%of orders come back
“In wenig er als 5 monate ist lock kaput”
A buyer, on “Verriegelungsmechanismus”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Türschloss questions

Answered from the same tracked data.