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türschloss

Skip it

Weak search conversion (1.5%) — this niche doesn't clear our bar today.

Market size 66Growth 20Conversion 19Competition 61Returns 41Price range 56Avg price 95Brand share 38Review moat 46Quality gap 45

Avg price

Incredible€25.82

avg listing price — sweet spot $15–$100

Market size

Good€650K

€650K/yr · 1.7M searches

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good€6.58–€159.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,948.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, türschloss is a €650K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 46/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

türschloss market data

Units sold / yr
25K–30K
avg 750–1,000/product
Revenue / yr
€646K–€775K
units × avg price
Conversion rate
1.5%
Avg BSR
#24
Page quality
0%
Prime
93%
Sponsored
97%
Out of stock
0.0%
Avg brand age
47 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

70

Top-5 brand share

82%

Top 20: 93%

Top-5 click share

48%

Top 20: 88%

Open market

11%

  • ABUS47%
  • SOTECH21%
  • MANICAF7%
  • --7%
  • Hengsong5%
  • AwmnSrman2%
  • Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top türschloss search terms

  • türschloss478K/yr
  • schließzylinder209K/yr
  • zylinderschloss166K/yr
  • einsteckschloss101K/yr
  • haustürschloss85K/yr
  • türschloss haustür79K/yr
  • türschloss innentür54K/yr
  • schliesszylinder45K/yr
  • sicherheitsschloss wohnungstür50K/yr
  • zimmertürschloss46K/yr
All search terms

Top türschloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€32K10%€65K15%€97K20%€130K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about türschloss

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Gesamtgröße19%

“Passt”

Verriegelungsmechanismus14%

“Nuki Smart Lock”

Montage/Installation11%

“The included accessories make the installation really easy”

Preis-Leistungs-Verhältnis9%

“Super Deal”

beworben Vs Tatsächliches Produkt6%

“Hält was versprochen”

Benutzerfreundlichkeit4%

“The operation is simple and intuitive”

Effizienz3%

“Funtioniert bisher einwandfrei”

Sicherheit2%

“Komfortables Smart Lock mit starkem Support – Fingerabdruck & App überzeugen”

Stärke1%

“Solider Artikel”

What buyers complain about

Verriegelungsmechanismus17%

“In wenig er als 5 monate ist lock kaput”

Haltbarkeit11%

“Leider sehr schnell defekt”

Qualität insgesamt9%

“vielleicht für eine nicht wichtige Tür die Qualität ist nicht besonders”

Funktionalität insgesamt9%

“Funktioniert nicht”

Gesamtgröße5%

“Leider nicht passend”

Akkulaufzeit4%

“Batterien halten z. T. nicht lange”

Montage/Installation3%

“Die Installation ist etwas Fummelig”

Stärke3%

“Schlüssel such sehr dünn”

Preis-Leistungs-Verhältnis3%

“Und hat 39.00€ mal gekostet”

Konnektivität – insgesamt2%

“intergration ins Home-Netzwerk Katastrophe (zumindest ohne Zuzahlung)”

Top return reasons

Gesamtgröße63%
Verriegelungsmechanismus6%
Kompatibilität – insgesamt6%
Funktionalität insgesamt5%
Mechanismus probleme4%
Defekt Material/Teile3%
Qualität insgesamt3%
Konnektivität – insgesamt2%
beworben Vs Tatsächliches Produkt2%
Montage/Installation1%

Common questions

Is türschloss profitable to sell on Amazon Germany?
The niche generates €650K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (46/100).
How competitive is the türschloss niche?
13 brands and 70 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in türschloss?
Top complaints mined from reviews: Verriegelungsmechanismus, Haltbarkeit, Qualität insgesamt. The return rate is 3.7%.
When does demand for türschloss peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the türschloss niche?
Listings span €6.58–€159.48; the average listing price is €25.82 (sweet spot $15–$100). The average incumbent carries 1,949 reviews — the moat a new listing must climb.