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Türschild

Fail

Buyers convert on only 0.2% of searches, so Türschild is a Fail.

Flapen Score
41
41 / 100
Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Market size
€15K/yr553K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
49%top-5 click share · 16 brands · 61 sellers

Flapen Score

Türschild against its category

The dotted line is the Baumarkt average. Past it, Türschild is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Türschild market on Amazon at a glance

Shoppers on Amazon Germany searched for Türschild 553K times last year and spent an estimated €15K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
0.2%
Market size, estimated
€15Ka year
Peak month
December1.5× the quietest month
Top search term
türschild personalisiert145K searches a year

02 · Price

A sale here is worth €16.95.

Listings sell for €16.95 on average, from €5.09 to €31.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €16.95 that is €0 to €2K a year per listing.

Average price
€16.95inside the $15 to $100 sweet spot
Price range
€5.09–€31.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #74 within Hausnummern, Tafeln & Schilder. It carries 873 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
7%
Out of stock, average day
0.6%
Average rank
#74in Hausnummern, Tafeln & Schilder
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
873per listing
Listings tracked
29

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Türschild products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

€0€750€1K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

61

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 90%

Open market

16%

  • CHRISCK design36%
  • FILIGRAVO27%
  • FOTOFOL6%
  • Albcraft MADE WITH LOVE6%
  • SMARTEON5%
  • Meinearmbänder4%
  • Open — no brand owns it (10 brands, 16%)

Demand

Türschild search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Türschild search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • türschild personalisiert145K/yr
  • namensschild haustür114K/yr
  • türschild86K/yr
  • türschilder36K/yr
  • namensschilder haustür23K/yr
  • türschild familie16K/yr
  • haustürschild18K/yr
  • türschild haustür18K/yr
  • haustürschild personalisiert11K/yr
  • namensschild tür11K/yr

Reviews and returns

What reviews say buyers love and hate about Türschild

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
<0.1%of orders come back, a rate Amazon rounds to zero
“Leider mit der Größe nicht aufgepasst”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Türschild questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data