Is Türknauf profitable to sell on Amazon Germany?

Flapen scores Türknauf 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €42K a year across 44 tracked products. Search demand grew -9.6% in the last 90 days.

How competitive is the Türknauf niche on Amazon Germany?

21 brands and 53 sellers compete in Türknauf on Amazon Germany. The top 5 Türknauf products take 35% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Türknauf?

Türknauf buyers on Amazon Germany complain most about Benutzerfreundlichkeit, Qualität insgesamt, and Kompatibilität – insgesamt. An estimated 3.2% of orders come back.

When does demand for Türknauf peak?

Search demand for Türknauf on Amazon Germany is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Türknauf niche?

Türknauf sells for €15.44 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.76 to €27.30. The average product has 403 reviews, the count a new listing must catch up to.

Türknauf

Fail

Shoppers spend an estimated $42K a year here, so Türknauf is a Fail.

Flapen Score: 45
45 / 100Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size: €42K/yr208K searches / yr
90-day growth: -9.6%search demand this quarter
Competition: 35%top-5 click share · 21 brands · 53 sellers

Flapen Score

Türknauf against its category

The dotted line is the Baumarkt average. Past it, Türknauf is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Türknauf market on Amazon at a glance

Shoppers on Amazon Germany searched for Türknauf 208K times last year and spent an estimated €42K. The top 5 brands take 71% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months: 208K
Growth, 90 days vs prior 90: -9.6%
Conversion, latest week: 1.3%
Market size, estimated: €42Ka year
Peak month: November1.2× the quietest month
Top search term: türknauf81K searches a year

02 · Price

A sale here is worth €15.44.

Listings sell for €15.44 on average, from €4.76 to €27.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €15.44 that is €0 to €2K a year per listing.

Average price: €15.44inside the $15 to $100 sweet spot
Price range: €4.76–€27.30
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #59 within Türbeschläge & -schlösser. It carries 403 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 77%
Out of stock, average day: 4.3%
Average rank: #59in Türbeschläge & -schlösser
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 403per listing
Listings tracked: 44

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Türknauf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

35%

Top 20: 76%

Open market

23%

Brand 123%
Brand 217%
Brand 315%
Brand 48%
Brand 57%
Brand 66%

Demand

Türknauf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Türknauf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

türknauf81K/yr -9.3%1.1% conv.
türknauf drehbar45K/yr -10.2%2.0% conv.
türknauf haustür18K/yr +2.5%1.1% conv.
drehknauf tür9K/yr +10.6%2.2% conv.
drehknauf5K/yr -11.2%1.6% conv.
tür knauf5K/yr -30.3%1.2% conv.
türknauf drehbar einseitig4K/yr +78.6%0.9% conv.
door knob5K/yr -28.2%0.1% conv.
türknauf feststehend6K/yr +30.6%0.8% conv.
türbeschlag knauf5K/yr -20.1%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Türknauf

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Benutzerfreundlichkeit”

3.2%of orders come back

“Unhandlich”

A buyer, on “Benutzerfreundlichkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Türknauf questions

Answered from the same tracked data.

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