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Türalarm

Maybe

Products sell for $21.71 on average, inside the sweet spot. But demand is soft, at -23.2% this quarter, so Türalarm is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 49
Market size
€167K/yr285K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
42%top-5 click share · 24 brands · 58 sellers

Flapen Score

Türalarm against its category

The dotted line is the Baumarkt average. Past it, Türalarm is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Türalarm market on Amazon at a glance

Shoppers on Amazon Germany searched for Türalarm 285K times last year and spent an estimated €167K. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €167K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
2.7%
Market size, estimated
€167Ka year
Peak month
November1.6× the quietest month
Top search term
türalarm64K searches a year

02 · Price

A sale here is worth €21.71.

Listings sell for €21.71 on average, from €5.91 to €88.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €21.71 that is €2K to €5K a year per listing.

Average price
€21.71inside the $15 to $100 sweet spot
Price range
€5.91–€88.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #40 within Türbeschläge & -schlösser. It carries 1,278 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
1.0%
Average rank
#40in Türbeschläge & -schlösser
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,278per listing
Listings tracked
39

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Türalarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

58

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

42%

Top 20: 82%

Open market

24%

  • Brand 141%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Türalarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Türalarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • türalarm64K/yr
  • fensteralarm32K/yr
  • tür alarmanlage20K/yr
  • fensteralarm einbruchschutz19K/yr
  • alarmanlage tür20K/yr
  • fenster alarm13K/yr
  • alarmanlage fenster14K/yr
  • tür alarm15K/yr
  • türalarm mit sirene8K/yr
  • türalarm mit fernbedienung14K/yr

Reviews and returns

What reviews say buyers love and hate about Türalarm

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Montage/Installation”
28%of negative reviews mention “Geräuschpegel”
3.1%of orders come back
“Super lauter Alarm”
A buyer, on “Geräuschpegel”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Türalarm questions

Answered from the same tracked data.