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51

türalarm

Worth a look

Shows a sweet-spot price point ($21.71 avg), but soft demand (-23.2% this quarter) keeps it on the watch list.

Market size 35Growth 13Conversion 34Competition 72Returns 48Price range 86Avg price 92Brand share 53Review moat 56Quality gap 73

Avg price

Great€21.71

avg listing price — sweet spot $15–$100

Price range

Great€5.91–€88.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,278.49

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Okay€167K

€167K/yr · 285K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, türalarm is a €167K/yr Amazon Germany market (285K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

türalarm market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€174K–€217K
units × avg price
Conversion rate
2.7%
Avg BSR
#40
Page quality
0%
Prime
97%
Sponsored
90%
Out of stock
1.0%
Avg brand age
46 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

58

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

42%

Top 20: 82%

Open market

24%

  • TECKNET41%
  • VOXON12%
  • tiiwee9%
  • TechRise6%
  • HENDUN5%
  • Unitec3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top türalarm search terms

  • türalarm64K/yr
  • fensteralarm32K/yr
  • tür alarmanlage20K/yr
  • fensteralarm einbruchschutz19K/yr
  • alarmanlage tür20K/yr
  • fenster alarm13K/yr
  • alarmanlage fenster14K/yr
  • tür alarm15K/yr
  • türalarm mit sirene8K/yr
  • türalarm mit fernbedienung14K/yr
All search terms

Top türalarm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€5K6%€10K9%€15K12%€20K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about türalarm

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation17%

“5* Easy zu installieren”

Wecker/Timer-Genauigkeit10%

“Alarm”

Qualität insgesamt10%

“Super Produkt”

Geräuschpegel9%

“Rutschfest, laut”

Preis-Leistungs-Verhältnis8%

“Preis/Leistung OK”

Benutzerfreundlichkeit8%

“Einfache Handhabung”

beworben Vs Tatsächliches Produkt5%

“Produkt macht was es soll”

Sicherheit5%

“Ideal zum Schutz vor Einbrüchen oder als Sicherheitswarnung für Zuhause”

Effizienz4%

“Funtioniert super”

Konnektivität – insgesamt2%

“Problemlose Einbindung in Home Assistant”

What buyers complain about

Geräuschpegel28%

“Super lauter Alarm”

Funktionalität insgesamt10%

“Funktioniert nicht”

Konnektivität – insgesamt6%

“hatte er Probleme mehrere zu koppeln”

Qualität insgesamt6%

“Produktqualität fraglich”

Gesamtgröße5%

“Nicht passend”

Haltbarkeit5%

“Schnell defekt”

Defekt Material/Teile3%

“Alle 3 Geräte leider defekt”

beworben Vs Tatsächliches Produkt3%

“Nur ein Alarm im "2er-Set" Die Produktbeschreibung ist irreführend.”

Wecker/Timer-Genauigkeit2%

“Türstopper Alarm funktionieren leider gar nicht oder nur zeitweise (Brummen).”

Akkulaufzeit2%

“Batterien halten nicht so lange”

Top return reasons

Gesamtgröße20%
Funktionalität insgesamt17%
Kompatibilität – insgesamt16%
Konnektivität – insgesamt10%
Wecker/Timer-Genauigkeit8%
Defekt Material/Teile5%
Geräuschpegel5%
Montage/Installation2%
Magnetische Stärke/Adsorption2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is türalarm profitable to sell on Amazon Germany?
The niche generates €167K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the türalarm niche?
24 brands and 58 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in türalarm?
Top complaints mined from reviews: Geräuschpegel, Funktionalität insgesamt, Konnektivität – insgesamt. The return rate is 3.1%.
When does demand for türalarm peak?
Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the türalarm niche?
Listings span €5.91–€88.67; the average listing price is €21.71 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.