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Tresor Kinder

Fail

Demand is soft, at -26.0% this quarter, so Tresor Kinder is a Fail.

Flapen Score
49
49 / 100
Ranks 1,497 of 3,232 Baumarkt niches · on the category median
Market size
€143K/yr288K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
52%top-5 click share · 14 brands · 99 sellers

Flapen Score

Tresor Kinder against its category

The dotted line is the Baumarkt average. Past it, Tresor Kinder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tresor Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Tresor Kinder 288K times last year and spent an estimated €143K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €143K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
2.6%
Market size, estimated
€143Ka year
Peak month
December5.0× the quietest month
Top search term
tresor kinder114K searches a year

02 · Price

A sale here is worth €19.22.

Listings sell for €19.22 on average, from €4.03 to €31.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €19.22 that is €5K to €10K a year per listing.

Average price
€19.22inside the $15 to $100 sweet spot
Price range
€4.03–€31.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #61 within Sicherheitstechnik. It carries 1,730 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
10.9%
Average rank
#61in Sicherheitstechnik
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
1,730per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tresor Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

99

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

28%

  • Brand 123%
  • Brand 215%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Tresor Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Tresor Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tresor kinder114K/yr
  • kinder tresor40K/yr
  • spardose tresor15K/yr
  • kindertresor12K/yr
  • tresor für kinder12K/yr
  • kinder tresor mit zahlencode9K/yr
  • tresor kinder mit code10K/yr
  • tresor spardose7K/yr
  • kinder safe9K/yr
  • spardose mit code7K/yr

Reviews and returns

What reviews say buyers love and hate about Tresor Kinder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tresor Kinder questions

Answered from the same tracked data.