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Torch Lighter

Fail

Demand is soft, at -52.6% this quarter, so Torch Lighter is a Fail.

Flapen Score
45
45 / 100
Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size
€32K/yr86K searches / yr
90-day growth
-52.6%search demand this quarter
Competition
50%top-5 click share · 21 brands · 65 sellers

Flapen Score

Torch Lighter against its category

The dotted line is the Baumarkt average. Past it, Torch Lighter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Torch Lighter market on Amazon at a glance

Shoppers on Amazon Germany searched for Torch Lighter 86K times last year and spent an estimated €32K. The top 5 brands take 62% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-52.6%
Conversion, latest week
2.9%
Market size, estimated
€32Ka year
Top search term
torch lighter14K searches a year

02 · Price

A sale here is worth €12.75.

Listings sell for €12.75 on average, from €3.98 to €27.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €12.75 that is €1K to €3K a year per listing.

Average price
€12.75under the $15 to $100 sweet spot
Price range
€3.98–€27.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #70 within Elektrowerkzeuge. It carries 1,926 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
84%
Out of stock, average day
1.9%
Average rank
#70in Elektrowerkzeuge
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
1,926per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Torch Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

65

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

33%

  • Brand 134%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Torch Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 5.8× · 6 of 12 months tracked

Search terms

Top Torch Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • torch lighter14K/yr
  • bunsenbrenner feuerzeug13K/yr
  • brenner feuerzeug12K/yr
  • feuerzeug brenner7K/yr
  • butan feuerzeug4K/yr
  • jetflame4K/yr
  • gasbrenner feuerzeug9K/yr
  • pyro feuerzeug9K/yr
  • silvester feuerzeug10K/yr
  • feuerwerk feuerzeug4K/yr

Reviews and returns

What reviews say buyers love and hate about Torch Lighter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Haltbarkeit”
1.1%of orders come back
“Nach 2 Monaten defekt”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Torch Lighter questions

Answered from the same tracked data.