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Toilettendeckel

Maybe

Shoppers spend an estimated $4.6M a year here. But demand is soft, at -15.3% this quarter, so Toilettendeckel is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 3,232 Baumarkt niches · +12 vs the category median of 49
Market size
€4.6M/yr6.0M searches / yr
90-day growth
-15.3%search demand this quarter
Competition
48%top-5 click share · 23 brands · 40 sellers

Flapen Score

Toilettendeckel against its category

The dotted line is the Baumarkt average. Past it, Toilettendeckel is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilettendeckel market on Amazon at a glance

Shoppers on Amazon Germany searched for Toilettendeckel 6.0M times last year and spent an estimated €4.6M. The top 5 brands take 61% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.6M a year.

Searches, last 12 months
6.0M
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
2.9%
Market size, estimated
€4.6Ma year
Peak month
November1.3× the quietest month
Top search term
toilettendeckel mit absenkautomatik998K searches a year

02 · Price

A sale here is worth €26.57.

Listings sell for €26.57 on average, from €9.51 to €48.63. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At €26.57 that is €80K to €106K a year per listing.

Average price
€26.57inside the $15 to $100 sweet spot
Price range
€9.51–€48.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
€80K–€106K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #49 within Küchen- & Badarmaturen. It carries 5,227 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
75%
Out of stock, average day
7.4%
Average rank
#49in Küchen- & Badarmaturen
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
5,227per listing
Listings tracked
36

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top Toilettendeckel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

40

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

48%

Top 20: 83%

Open market

34%

  • Brand 115%
  • Brand 215%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Toilettendeckel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toilettendeckel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilettendeckel mit absenkautomatik998K/yr
  • wc sitz mit absenkautomatik921K/yr
  • toilettendeckel768K/yr
  • klodeckel mit absenkautomatik623K/yr
  • klodeckel501K/yr
  • wc sitz421K/yr
  • toilettensitz349K/yr
  • klobrille342K/yr
  • klobrille mit absenkautomatik200K/yr
  • wc deckel mit absenkautomatik189K/yr

Reviews and returns

What reviews say buyers love and hate about Toilettendeckel

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Montage/Installation”
19%of negative reviews mention “Qualität insgesamt”
3.0%of orders come back
“QUALITÄT UNGENÜGEND”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilettendeckel questions

Answered from the same tracked data.