Is Tiefengrund profitable to sell on Amazon Germany?

Flapen scores Tiefengrund 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €113K a year across 19 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +0.4% in the last 90 days.

How competitive is the Tiefengrund niche on Amazon Germany?

10 brands and 34 sellers compete in Tiefengrund on Amazon Germany. The top 5 Tiefengrund products take 60% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Tiefengrund?

Tiefengrund buyers on Amazon Germany complain most about Lackqualität, Haftung/Klebrigkeit, and Haltbarkeit. An estimated 0.8% of orders come back.

When does demand for Tiefengrund peak?

Search demand for Tiefengrund on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Tiefengrund niche?

Tiefengrund sells for €16.32 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.98 to €29.24. The average product has 852 reviews, the count a new listing must catch up to.

Tiefengrund

Fail

Demand is soft, at +0.4% this quarter, so Tiefengrund is a Fail.

Flapen Score: 46
46 / 100Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size: €113K/yr120K searches / yr
90-day growth: +0.4%search demand this quarter
Competition: 60%top-5 click share · 10 brands · 34 sellers

Flapen Score

Tiefengrund against its category

The dotted line is the Baumarkt average. Past it, Tiefengrund is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Tiefengrund market on Amazon at a glance

Shoppers on Amazon Germany searched for Tiefengrund 120K times last year and spent an estimated €113K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €113K a year.

Searches, last 12 months: 120K
Growth, 90 days vs prior 90: +0.4%
Conversion, latest week: 5.8%
Market size, estimated: €113Ka year
Peak month: April1.5× the quietest month
Top search term: tiefengrund53K searches a year

02 · Price

A sale here is worth €16.32.

Listings sell for €16.32 on average, from €5.98 to €29.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €16.32 that is €4K to €8K a year per listing.

Average price: €16.32inside the $15 to $100 sweet spot
Price range: €5.98–€29.24
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€8K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Baubedarf. It carries 852 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 42%
Out of stock, average day: 0.0%
Average rank: #78in Baubedarf
Average rating: 4.58 starsAmazon Germany average 4.37 stars
Average reviews: 852per listing
Listings tracked: 19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 84 months

Products

Top Tiefengrund products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Brand 139%
Brand 215%
Brand 314%
Brand 413%
Brand 59%
Brand 64%
Open — no brand owns it (4 brands, 6%)

Demand

Tiefengrund search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tiefengrund search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

tiefengrund53K/yr -7.5%5.9% conv.
tiefengrund innen18K/yr +14.1%5.9% conv.
tiefgrund13K/yr -7.0%4.5% conv.
grundierung wand innen13K/yr -30.8%4.8% conv.
tiefgrund innen8K/yr +14.7%5.6% conv.
tiefengrund aussen fassade3K/yr +124.6%8.4% conv.
tiefengrund aussen5K/yr +552.4%6.6% conv.
grundierungen3K/yr +25.3%0.9% conv.
tiefengrund 10l3K/yr -49.7%4.1% conv.

Reviews and returns

What reviews say buyers love and hate about Tiefengrund

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Lackqualität”

0.8%of orders come back

“Ist aber sehr flüssig und daher für einen deckenanstrich nicht geeignet”

A buyer, on “Lackqualität”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Tiefengrund questions

Answered from the same tracked data.

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