Is Tesa Moll profitable to sell on Amazon Germany?

Flapen scores Tesa Moll 32 out of 100 on Amazon Germany, a Fail. Shoppers spend €35K a year across 20 tracked products. Search demand grew -64.5% in the last 90 days.

How competitive is the Tesa Moll niche on Amazon Germany?

7 brands and 103 sellers compete in Tesa Moll on Amazon Germany. The top 5 Tesa Moll products take 61% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Tesa Moll?

Tesa Moll buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Funktionalität insgesamt, and Qualität insgesamt. An estimated 1.7% of orders come back.

When does demand for Tesa Moll peak?

Search demand for Tesa Moll on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 5.8× the quietest.

What does it cost to enter the Tesa Moll niche?

Tesa Moll sells for €6.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.21 to €10.15. The average product has 2,663 reviews, the count a new listing must catch up to.

Tesa Moll

Fail

Demand is soft, at -64.5% this quarter, so Tesa Moll is a Fail.

Flapen Score: 32
32 / 100Ranks 3,066 of 3,232 Baumarkt niches · −17 vs the category median of 49
Market size: €35K/yr110K searches / yr
90-day growth: -64.5%search demand this quarter
Competition: 61%top-5 click share · 7 brands · 103 sellers

Flapen Score

Tesa Moll against its category

The dotted line is the Baumarkt average. Past it, Tesa Moll is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Tesa Moll market on Amazon at a glance

Shoppers on Amazon Germany searched for Tesa Moll 110K times last year and spent an estimated €35K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months: 110K
Growth, 90 days vs prior 90: -64.5%
Conversion, latest week: 4.9%
Market size, estimated: €35Ka year
Peak month: November5.8× the quietest month
Top search term: tesa moll24K searches a year

02 · Price

A sale here is worth €6.36.

Listings sell for €6.36 on average, from €3.21 to €10.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €6.36 that is €2K to €3K a year per listing.

Average price: €6.36under the $15 to $100 sweet spot
Price range: €3.21–€10.15
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€3K
Returns: 1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #103 within Baubedarf. It carries 2,663 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 3.1%
Average rank: #103in Baubedarf
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 2,663per listing
Listings tracked: 20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Tesa Moll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

103

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Brand 176%
Brand 26%
Brand 35%
Brand 44%
Brand 54%
Brand 64%
Open — no brand owns it (1 brand, 2%)

Demand

Tesa Moll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Tesa Moll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

tesa moll24K/yr -54.8%4.2% conv.
tesa dichtungsband6K/yr -36.1%6.2% conv.
tesamoll11K/yr -58.2%2.7% conv.
tesa moll türdichtung11K/yr -65.1%5.0% conv.
tesa türdichtung7K/yr -34.1%3.0% conv.
tesamoll türdichtung9K/yr -64.0%5.8% conv.
tesa fensterdichtung8K/yr -66.7%4.9% conv.
tesa moll fensterdichtung17K/yr -85.6%6.1% conv.
tesa insulation6K/yr -73.7%4.0% conv.
tesamoll fensterdichtung11K/yr -81.1%5.5% conv.

Reviews and returns

What reviews say buyers love and hate about Tesa Moll

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Haftung/Klebrigkeit”

22%of negative reviews mention “Haftung/Klebrigkeit”

1.7%of orders come back

“Der Kleberstreifen klebt nicht, löst sich total ab”

A buyer, on “Haftung/Klebrigkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Tesa Moll questions

Answered from the same tracked data.

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