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Tapetenkleber

Fail

The top 5 brands take 100% of clicks, so Tapetenkleber is a Fail.

Flapen Score
35
35 / 100
Ranks 2,918 of 3,232 Baumarkt niches · −14 vs the category median of 49
Market size
€69K/yr55K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
90%top-5 click share · 5 brands · 36 sellers

Flapen Score

Tapetenkleber against its category

The dotted line is the Baumarkt average. Past it, Tapetenkleber is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tapetenkleber market on Amazon at a glance

Shoppers on Amazon Germany searched for Tapetenkleber 55K times last year and spent an estimated €69K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
16.9%
Market size, estimated
€69Ka year
Peak month
November1.4× the quietest month
Top search term
tapetenkleber17K searches a year

02 · Price

A sale here is worth €7.49.

Listings sell for €7.49 on average, from €3.12 to €11.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At €7.49 that is €7K to €9K a year per listing.

Average price
€7.49under the $15 to $100 sweet spot
Price range
€3.12–€11.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
€7K–€9K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Klebemittel & Dichtstoffe. It carries 1,085 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#37in Klebemittel & Dichtstoffe
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,085per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Tapetenkleber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%

Demand

Tapetenkleber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tapetenkleber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapetenkleber17K/yr
  • nahtkleber für tapeten8K/yr
  • tapetenkleister fertig10K/yr
  • fertigkleister6K/yr
  • tapeten reparaturkleber5K/yr
  • tapetenkleber zum ausbessern4K/yr
  • tapeten nahtkleber3K/yr
  • nahtkleber2K/yr

Reviews and returns

What reviews say buyers love and hate about Tapetenkleber

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Haftung/Klebrigkeit”
20%of negative reviews mention “Haftung/Klebrigkeit”
0.4%of orders come back
“Von der Klebekraft ist mir kein Unterschied aufgefallen”
A buyer, on “Haftung/Klebrigkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tapetenkleber questions

Answered from the same tracked data.