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Tapete Holzoptik

Fail

Demand is soft, at -51.0% this quarter, so Tapete Holzoptik is a Fail.

Flapen Score
43
43 / 100
Ranks 2,253 of 3,232 Baumarkt niches · −6 vs the category median of 49
Market size
€12K/yr191K searches / yr
90-day growth
-51.0%search demand this quarter
Competition
29%top-5 click share · 25 brands · 51 sellers

Flapen Score

Tapete Holzoptik against its category

The dotted line is the Baumarkt average. Past it, Tapete Holzoptik is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tapete Holzoptik market on Amazon at a glance

Shoppers on Amazon Germany searched for Tapete Holzoptik 191K times last year and spent an estimated €12K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-51.0%
Conversion, latest week
0.5%
Market size, estimated
€12Ka year
Peak month
January2.6× the quietest month
Top search term
tapete holzoptik57K searches a year

02 · Price

A sale here is worth €12.63.

Listings sell for €12.63 on average, from €5.03 to €37.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €12.63 that is €0 to €1K a year per listing.

Average price
€12.63under the $15 to $100 sweet spot
Price range
€5.03–€37.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #554 within Malerbedarf, Werkzeuge & Tapeten. It carries 728 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
71%
Out of stock, average day
4.0%
Average rank
#554in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
728per listing
Listings tracked
63

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Tapete Holzoptik products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

51

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

29%

Top 20: 65%

Open market

39%

  • Brand 119%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Tapete Holzoptik search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Tapete Holzoptik search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapete holzoptik57K/yr
  • selbstklebende tapete holzoptik25K/yr
  • vliestapete holzoptik22K/yr
  • holztapete12K/yr
  • akustikpaneele tapete11K/yr
  • tapete akustikpaneele optik7K/yr
  • tapete holz7K/yr
  • fototapete holz5K/yr
  • tapete selbstklebend holzoptik7K/yr
  • wandpaneele tapete7K/yr

Reviews and returns

What reviews say buyers love and hate about Tapete Holzoptik

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Farbe”
3.2%of orders come back
“Farbabweichung zwischen den Folien”
A buyer, on “Farbe”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tapete Holzoptik questions

Answered from the same tracked data.