Is tafelfarbe profitable to sell on Amazon Germany?

The niche generates €44K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).

How competitive is the tafelfarbe niche?

15 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in tafelfarbe?

Top complaints mined from reviews: Magnetische Stärke/Adsorption, Lackqualität, Qualität insgesamt. The return rate is 1.0%.

When does demand for tafelfarbe peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the tafelfarbe niche?

Listings span €1.46–€28.03; the average listing price is €14.90 (sweet spot $15–$100). The average incumbent carries 934 reviews — the moat a new listing must climb.

tafelfarbe

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€14.90

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good934.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay€1.46–€28.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Market size

Bad€44K

€44K/yr · 46K searches

According to Flapen's Amazon Germany niche tracking, tafelfarbe is a €44K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

tafelfarbe market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: €37K–€45K; units × avg price
Conversion rate: 6.4%
Avg BSR: #1,145
Page quality: 0%
Prime: 74%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

23%

e-concreto24%
Creative Deco24%
Marabu14%
7 Artists5%
Magnetize-It!5%
DUPLI-COLOR4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top tafelfarbe search terms

tafelfarbe16K/yr -0.7%4.7% conv.
tafelfarbe schwarz11K/yr -22.9%8.4% conv.
tafellack6K/yr +7.6%4.5% conv.
tafellack schwarz6K/yr -15.6%7.2% conv.
tafelfarbe outdoor2K/yr +259.6%2.5% conv.
tafelfarbe magnetisch5K/yr -54.8%1.9% conv.

All search terms

Top tafelfarbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tafelfarbe 1L Schwarz + Kreide | Tafellack | Schultafellack

e-concreto€19.564.5★3,996 rev

Creative Deco€17.124.4★699 rev

Marabu 12750025875 - Chalkboard Tafelfarbe Tafel Schwarz 225 ml Dose deckende Acrylfarbe mit Tafelkreide beschreibbar und feucht abwischbar wasserfest und lichtecht

Marabu€7.904.3★83 rev

DUPLI-COLOR 368110 Schultafel-Farbe schwarz 750 ml

DUPLI-COLOR€11.254.6★752 rev

LM-Kreativ DIY Tafelfarbe 750 ml - Schwarz Tafellack Schwarz für kreative Beschriftungen mit Kreide. Dekorationen auf Holz Metall Glas und Wände. Leicht aufzutragen ungiftig und abwischbar

LM-Kreativ€12.494.5★17 rev

Newest

by launch date

Tafelfarbe Schwarz - 1L Tafellack Schwarz | Einfach anzuwenden & Pinsel-On Interieur DIY Acrylfarbe Wandfarbe Schwarze Kreidefarbe für Holz Metall Möbel Wände und Handwerk mit Abdeckung von 6-8

REHOUPTY€23.2794 rev

10mo ago

LM-Kreativ DIY Tafelfarbe 750 ml - Schwarz Tafellack Schwarz für kreative Beschriftungen mit Kreide. Dekorationen auf Holz Metall Glas und Wände. Leicht aufzutragen ungiftig und abwischbar

LM-Kreativ€12.4917 rev

1y ago

7 Artists Magnetische Tafelfarbe Schwarz 100 ml - Magnetfarbe auf Wasserbasis | Schwarze Tafelfarbe für grundierte Wand Holz Metall | Magnetische Farbe für Kreideschreiben und Zeichnen

7 Artists€8.4720 rev

1y ago

7 Artists Tafelfarbe Schwarz 230 ml Tafellack Innen und Außen | Hochwertige Wandfarbe Schwarz Matt auf Wasserbasis | Kreidefarbe für Wand MDF Leinwand | Blackboard Farbe | Chalkboard Paint

7 Artists€9.1333 rev

1y ago

Magnetize-It! Magnetfarbe extra stark & überstreichbar für Kreide & Magnet (grün 1000ml) - Tafelfarbe magnetisch für ca. 3 qm Wand - magnetische Wandfarbe geeignet - Wand Tafellack

Magnetize-It!€28.0359 rev

2y ago

What buyers say about tafelfarbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe26%

“An sich sicher eine gute Farbe”

Lackqualität15%

“Gute Farbe”

Haftung/Klebrigkeit10%

“Klebt super”

Abdeckung7%

“Gute Deckkraft”

Feucht/Trocken7%

“Nach der Trocknungszeit erfüllt sie voll”

Benutzerfreundlichkeit5%

“War wieder super leicht anzubringen”

beworben Vs Tatsächliches Produkt4%

“Artikel genauso wie beschrieben”

Magnetische Stärke/Adsorption4%

“Bei richtiger Verarbeitung auch magnetisch”

Design insgesamt4%

“Praktische Lösung mit schönem Tafeleffekt”

Stärke2%

“Hält super”

What buyers complain about

Magnetische Stärke/Adsorption18%

“Magnetwirkung kaum vorhanden”

Lackqualität18%

“Die Farbe hat kaum Substanz und zieht schnell weg”

Qualität insgesamt6%

“Schlechte Qualität”

Produktzustand6%

“Keine Neuware”

Funktionalität insgesamt6%

“nicht für Kreidstifte”

Haftung/Klebrigkeit6%

“Zu wenig Haftung für Magneten”

Dicke6%

“Dickflüssig”

Geruch3%

“Stinkt”

Benutzerfreundlichkeit3%

“sehr mühsam zu verarbeiten”

beworben Vs Tatsächliches Produkt3%

“Hält nicht was sie verspricht leider”

Top return reasons

Gesamtgröße23%

Lackqualität14%

Magnetische Stärke/Adsorption13%

Haftung/Klebrigkeit7%

Defekt Material/Teile6%

Benutzerfreundlichkeit6%

Funktionalität insgesamt5%

Qualität insgesamt4%

Auslaufsicher4%

Haltbarkeit3%

Common questions

Is tafelfarbe profitable to sell on Amazon Germany?: The niche generates €44K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).
How competitive is the tafelfarbe niche?: 15 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in tafelfarbe?: Top complaints mined from reviews: Magnetische Stärke/Adsorption, Lackqualität, Qualität insgesamt. The return rate is 1.0%.
When does demand for tafelfarbe peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the tafelfarbe niche?: Listings span €1.46–€28.03; the average listing price is €14.90 (sweet spot $15–$100). The average incumbent carries 934 reviews — the moat a new listing must climb.

tafelfarbe

tafelfarbe market data

Competition & brand share

Demand & seasonality

Top tafelfarbe search terms

Top tafelfarbe products on Amazon

Top sellers

Newest

Trending

What buyers say about tafelfarbe

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Baumarkt