Is styroporkleber profitable to sell on Amazon Germany?

The niche generates €89K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (47/100).

How competitive is the styroporkleber niche?

12 brands and 103 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in styroporkleber?

Top complaints mined from reviews: Haftung/Klebrigkeit, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.6%.

When does demand for styroporkleber peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the styroporkleber niche?

Listings span €2.50–€26.89; the average listing price is €10.46 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.

styroporkleber

Skip it

Soft demand (-23.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€2.50–€26.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,708.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.46

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad€89K

€89K/yr · 94K searches

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, styroporkleber is a €89K/yr Amazon Germany market (94K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

styroporkleber market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €63K–€84K; units × avg price
Conversion rate: 9.1%
Avg BSR: #139
Page quality: 0%
Prime: 62%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

103

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

Baufan38%
UHU25%
PUFAS12%
Allony9%
Pattex5%
IZODEKOR3%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top styroporkleber search terms

styroporkleber60K/yr -26.9%7.3% conv.
styropor kleber13K/yr -9.0%6.4% conv.
styrodur kleber4K/yr +19.3%2.5% conv.
styroporkleber aussenbereich4K/yr +22.8%4.0% conv.
styropor kleber innen4K/yr -3.0%6.2% conv.
polystyrol kleber3K/yr -26.2%2.3% conv.
styroporkleber innen7K/yr -66.9%7.3% conv.

All search terms

Top styroporkleber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UHU Spezialkleber POR Tube 40g

UHU€4.644.7★1,520 rev

Pufas Styroporkleber Tube 0 400 KG

PUFAS€7.074.3★320 rev

Baufan Styroporkleber 1 kg Lösungsmittelfreier Klebstoff

Baufan€5.374.4★230 rev

Baufan Styroporkleber - 14kg I Montage für Decken- & Isolierplatten Zierprofile & Untertapeten I starkhaftender Styropor Kleber für innen

Baufan€26.894.7★871 rev

Baufan Styroporkleber Hohe Haftung Leichte Verarbeitung Bastelkleber

Baufan€5.694.4★251 rev

Newest

by launch date

ALLONY Styroporkleber 120ML Modellbau Kleber Plastik Styropor Kleber Schnell aushärtend Spezialkleber für Polystyrol Modellbau Styropor Schaumstoffkleber zum Basteln und kreativen Gestalten

Allony€11.7530 rev

7mo ago

ALLONY Styroporkleber Styropor Kleber Modellbau Kleber Montagekleber zum Verkleben von Polystyrol auf Modellrahmen Bastelkleber für Modellbau Styropor Kunstgestaltung Bühnendekoration 100ML

Allony€10.7722 rev

8mo ago

ALLONY Styroporkleber Kontaktkleber Modellbau Kleber Montagekleber zum Verkleben von Expandiertem Polystyrol auf Modellrahmen Bastelkleber für Modellbau Kunstgestaltung Bühnendekoration 100ML

Allony€10.6825 rev

10mo ago

Baufan€4.7529 rev

1y ago

IZODEKOR Montagekleber Styroporkleber Hochfester Acryl-Klebedichtstoff für Wandpaneele Holz Fliesen Glas und mehr | Sofortige Greifformel für Heimwerker- und Bauprojekte | 310 ml 1er-Pack

IZODEKOR€6.02151 rev

2y ago

What buyers say about styroporkleber

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit51%

“Power Kleber”

Qualität insgesamt15%

“Super Produkt”

beworben Vs Tatsächliches Produkt9%

“Produkt wie beschrieben”

Haltbarkeit5%

“Hält gut”

Preis-Leistungs-Verhältnis4%

“Super Preis/Leistung”

Benutzerfreundlichkeit3%

“Einfache Handhabung und gute Ergebnisse”

Gesamtgröße3%

“Passt perfekt”

Stärke1%

“Hält sofort super fest”

Griff1%

“Hält super”

Montage1%

“Sehr gut für die Montage von Zierprofilen”

What buyers complain about

Haftung/Klebrigkeit49%

“Absolut unzufriedene Klebeleistung”

Funktionalität insgesamt6%

“Funktioniert nicht wirklich”

Preis-Leistungs-Verhältnis5%

“Schade ums Geld”

Qualität insgesamt5%

“Nicht das beste Produkt von UHU”

Haltbarkeit4%

“Alles fällt wieder auseinander,nichts hält”

Stärke4%

“Hält kaum”

Benutzerfreundlichkeit4%

“und somit nicht verwendet werden”

Kompatibilität – insgesamt2%

“Für Basteln mit Styropor nicht geeignet”

Defekt Material/Teile2%

“und zum geringen Teil ausgetreten.”

beworben Vs Tatsächliches Produkt2%

“Viel Marketing hilft auch nicht, wenn das Produkt nicht nicht richtig funktioniert”

Top return reasons

Haftung/Klebrigkeit47%

Gesamtgröße7%

Defekt Material/Teile5%

Funktionalität insgesamt5%

Auslaufsicher4%

beworben Vs Tatsächliches Produkt4%

Materialqualität4%

Kompatibilität – insgesamt4%

Preis-Leistungs-Verhältnis3%

Haltbarkeit3%

Common questions

Is styroporkleber profitable to sell on Amazon Germany?: The niche generates €89K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (47/100).
How competitive is the styroporkleber niche?: 12 brands and 103 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in styroporkleber?: Top complaints mined from reviews: Haftung/Klebrigkeit, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.6%.
When does demand for styroporkleber peak?: Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the styroporkleber niche?: Listings span €2.50–€26.89; the average listing price is €10.46 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.