Skip to content

Styroporkleber

Fail

Demand is soft, at -23.2% this quarter, so Styroporkleber is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€89K/yr94K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
50%top-5 click share · 12 brands · 103 sellers

Flapen Score

Styroporkleber against its category

The dotted line is the Baumarkt average. Past it, Styroporkleber is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styroporkleber market on Amazon at a glance

Shoppers on Amazon Germany searched for Styroporkleber 94K times last year and spent an estimated €89K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
9.1%
Market size, estimated
€89Ka year
Peak month
November1.7× the quietest month
Top search term
styroporkleber60K searches a year

02 · Price

A sale here is worth €10.46.

Listings sell for €10.46 on average, from €2.50 to €26.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.46 that is €3K to €5K a year per listing.

Average price
€10.46under the $15 to $100 sweet spot
Price range
€2.50–€26.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Baubedarf. It carries 1,708 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#139in Baubedarf
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,708per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Styroporkleber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

103

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

9%

  • Brand 138%
  • Brand 225%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Styroporkleber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Styroporkleber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • styroporkleber60K/yr
  • styropor kleber13K/yr
  • styrodur kleber4K/yr
  • styroporkleber aussenbereich4K/yr
  • styropor kleber innen4K/yr
  • polystyrol kleber3K/yr
  • styroporkleber innen7K/yr

Reviews and returns

What reviews say buyers love and hate about Styroporkleber

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Haftung/Klebrigkeit”
49%of negative reviews mention “Haftung/Klebrigkeit”
0.6%of orders come back
“Absolut unzufriedene Klebeleistung”
A buyer, on “Haftung/Klebrigkeit”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Styroporkleber questions

Answered from the same tracked data.