Skip to content

Styropor

Styropor shows low returns (0.6%), but weak search conversion (2.2%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 30% of 3,232 Baumarkt niches · +4 vs the category median of 49

Market size 35Growth 53Conversion 27Competition 59Returns 97Price range 65Avg price 56Brand share 49Review moat 50Quality gap 50
This niche Category average · 3,232 niches

Is Styropor profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Styropor is a €167K/yr Amazon Germany market (597K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.

Styropor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +24.7% over the last 90 days and 2.2% of searches end in a purchase.

€167K

revenue / yr

Units sold / yr25K
Search volume / yr+24.7%597K
Conversion rate2.2%
Avg price€12.69

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers17 · 22
Top-5 product click share49%
Open market24%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement48%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,525

Top Styropor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

21%

  • MCE-Commerce46%
  • Ideen mit Herz12%
  • Cake Company10%
  • Klemer Spezialbaustoffe4%
  • HUYUE3%
  • Handelskönig3%

Styropor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume597KCVR2.2%Products31Brands17Top 5 Brands76%OOS Rate3.0%Rating4.5★Reviews1,525Avg BSR#365
25K15KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.4×

Top Styropor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • styroporplatten200K/yr
  • styropor torte140K/yr
  • styropor109K/yr
  • styroporplatte12K/yr
  • styropor torte 2 stöckig9K/yr
  • styropor rund11K/yr
  • torte styropor8K/yr
  • geldtorte hochzeit6K/yr
  • styroporplatten 50mm9K/yr
  • styropor platten8K/yr

What reviews say buyers love and hate about Styropor

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Haftung/Klebrigkeit23%

Hält

beworben Vs Tatsächliches Produkt14%

Produkt wie beschrieben

Qualität insgesamt13%

Ich habe dieses Produkt bereits mehrfach bestellt-Qualität super, sehr robust und für den Zweck eines Geschenks einfach nur grandios

Geschenk Zweck10%

Ideal für DIY Geschenke

Haltbarkeit6%

Hält super

What buyers complain about

81% of reviews
Haftung/Klebrigkeit38%

Hält nicht

Gesamtgröße9%

Kleiner als gedacht

Haltbarkeit6%

Hält keine 12h

Geruch6%

EKELHAFTER Geruch

Qualität insgesamt6%

Müll

Styropor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
57%
2Haftung/Klebrigkeit
11%
3Qualität insgesamt
5%
4Funktionalität insgesamt
3%
5beworben Vs Tatsächliches Produkt
3%

Common Styropor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Styropor 53/100 on Amazon Germany — Worth a look. The niche generates €167K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +24.7% over the last 90 days.
Search demand for Styropor on Amazon Germany peaks in May–Jun, where the busiest month runs 3.4× the quietest.