Is styropor profitable to sell on Amazon Germany?

The niche generates €167K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the styropor niche?

17 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in styropor?

Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Haltbarkeit. The return rate is 0.6%.

When does demand for styropor peak?

Demand peaks in May–Jun; the busiest month runs 3.4× the quietest.

What does it cost to enter the styropor niche?

Listings span €2.86–€37.46; the average listing price is €12.69 (sweet spot $15–$100). The average incumbent carries 1,525 reviews — the moat a new listing must climb.

styropor

Worth a look

Shows low returns (0.6%), but weak search conversion (2.2%) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Good€2.86–€37.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.69

avg listing price — sweet spot $15–$100

Growth

Good+24.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,524.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€167K

€167K/yr · 597K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, styropor is a €167K/yr Amazon Germany market (597K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

styropor market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: €254K–€317K; units × avg price
Conversion rate: 2.2%
Avg BSR: #365
Page quality: 0%
Prime: 68%
Sponsored: 48%
Out of stock: 3.0%
Avg brand age: 38 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

21%

MCE-Commerce46%
Ideen mit Herz12%
Cake Company10%
Klemer Spezialbaustoffe4%
HUYUE3%
Handelskönig3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 3.4×

Open Trend

Top styropor search terms

styroporplatten200K/yr +9.7%0.8% conv.
styropor torte140K/yr +60.1%7.2% conv.
styropor109K/yr +12.1%1.4% conv.
styroporplatte12K/yr +104.7%1.2% conv.
styropor torte 2 stöckig9K/yr +54.9%5.2% conv.
styropor rund11K/yr +35.5%1.8% conv.
torte styropor8K/yr +46.4%8.3% conv.
geldtorte hochzeit6K/yr +166.1%3.6% conv.
styroporplatten 50mm9K/yr +6.1%0.0% conv.
styropor platten8K/yr +15.8%0.8% conv.

All search terms

Top styropor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MCE-Commerce Styropor Torte Set dreistöckig H 5cm 10cm; 15cm; 20cm Weiß

MCE-Commerce€5.754.6★3,289 rev

Styroporplatten rechteckig A4 210 x 297 x 2 cm 3 Stück zum Basteln Modellbau Creativprojekte

MCE-Commerce€6.164.3★731 rev

Styropor-Torte bestehend aus Styropor-Podesten | Torten-Dummy | Kreative Geschenkidee zum Selberbasteln: Styroportorte Süßigkeitentorte Dekoration Kuchen DIY Bastelidee (3-stöckig)

Ideen mit Herz€6.824.5★4,160 rev

Cake Company Torten Dummy Set 3 Etagen | 15cm hohe hochwertige Styropor Torte | Deko-Torte 20cm x 15cm x 10cm - 5cm Höhe | weiß (3 Stöckig)

Cake Company€8.664.5★235 rev

Styroporblöcke Styropor Rechtecke Blöcke zum Basteln 20 × 10 × 5 cm Weiß

MCE-Commerce€7.654.4★138 rev

Newest

by launch date

Sixinfeto Styroporplatten 10 Stück Schaumstoffplatte 30x20cm Hartschaumplatte 5mm Foamboard für Basteln DIY

Sixinfeto€8.6023 rev

9mo ago

Aselected 4 Stück Schaumstoffblöcke 30x30x2cm Styroporblöcke für Projekte Polystyrol-Bastelblöcke zum Modellieren Basteln DIY-Kunsthandwerk Blumenarrangements (weiß)

ASelected€8.858 rev

11mo ago

TAIANJI 5 Stück Schaumplatte Hartschaum Bastelplatte Modell Hartschaumstoff DIY Styroporplatten Handgefertigt Hartschaumplatte für Landschafts Modellierung (20mm)

TAIANJI€14.48130 rev

1y ago

Styropor Torte 3 Stöckig Styropor Set 10cm 15cm 20cm Styroportorte (Runde)

HUYUE€7.4687 rev

2y ago

Jacobi Decor Herz Dummy Set 2 Etagen | 10cm hohe hochwertige Styropor Torte | Deko-Torte 15.5cm 22.5cm breit - 5cm Höhe | weiß (2 Stöckig)

Jacobi Decor€8.8125 rev

2y ago

What buyers say about styropor

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit23%

“Hält”

beworben Vs Tatsächliches Produkt14%

“Produkt wie beschrieben”

Qualität insgesamt13%

“Ich habe dieses Produkt bereits mehrfach bestellt-Qualität super, sehr robust und für den Zweck eines Geschenks einfach nur grandios”

Geschenk Zweck10%

“Ideal für DIY Geschenke”

Haltbarkeit6%

“Hält super”

Benutzerfreundlichkeit5%

“Sehr schnell und einfach zur Handhaben, man beachte aber, daß man nur leichte Bilder aufhängen kann”

Preis-Leistungs-Verhältnis3%

“Fazit: Ein klasse Set zu einem fairen Preis”

Gesamtgröße3%

“Passt”

Materialqualität3%

“Festes Material”

Design insgesamt2%

“Auch für Modellbau oder kreative Projekte sind sie ideal”

What buyers complain about

Haftung/Klebrigkeit38%

“Hält nicht”

Gesamtgröße9%

“Kleiner als gedacht”

Haltbarkeit6%

“Hält keine 12h”

Geruch6%

“EKELHAFTER Geruch”

Qualität insgesamt6%

“Müll”

Preis-Leistungs-Verhältnis5%

“sollte bei dem Preis aber auch so sein.”

Stärke4%

“dünn”

Dicke3%

“Dünn”

beworben Vs Tatsächliches Produkt3%

“Trotzdem entspricht die tatsächliche Leistung nicht dem, was die Produktbeschreibung verspricht”

Griff2%

“Finger weg”

Top return reasons

Gesamtgröße57%

Haftung/Klebrigkeit11%

Qualität insgesamt5%

Funktionalität insgesamt3%

beworben Vs Tatsächliches Produkt3%

Dünn3%

Defekt Material/Teile3%

Materialqualität2%

Kompatibilität – insgesamt2%

Hartes Gefühl1%

Common questions

Is styropor profitable to sell on Amazon Germany?: The niche generates €167K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the styropor niche?: 17 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in styropor?: Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Haltbarkeit. The return rate is 0.6%.
When does demand for styropor peak?: Demand peaks in May–Jun; the busiest month runs 3.4× the quietest.
What does it cost to enter the styropor niche?: Listings span €2.86–€37.46; the average listing price is €12.69 (sweet spot $15–$100). The average incumbent carries 1,525 reviews — the moat a new listing must climb.