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Stuhlsocken

Fail

Demand is soft, at -51.7% this quarter, so Stuhlsocken is a Fail.

Flapen Score
40
40 / 100
Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size
€115K/yr189K searches / yr
90-day growth
-51.7%search demand this quarter
Competition
59%top-5 click share · 17 brands · 23 sellers

Flapen Score

Stuhlsocken against its category

The dotted line is the Baumarkt average. Past it, Stuhlsocken is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stuhlsocken market on Amazon at a glance

Shoppers on Amazon Germany searched for Stuhlsocken 189K times last year and spent an estimated €115K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €115K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-51.7%
Conversion, latest week
6.0%
Market size, estimated
€115Ka year
Peak month
January2.8× the quietest month
Top search term
stuhlsocken95K searches a year

02 · Price

A sale here is worth €10.20.

Listings sell for €10.20 on average, from €7.43 to €15.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €10.20 that is €3K to €5K a year per listing.

Average price
€10.20under the $15 to $100 sweet spot
Price range
€7.43–€15.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #124 within Möbel-Zubehör. It carries 2,271 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#124in Möbel-Zubehör
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
2,271per listing
Listings tracked
23

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stuhlsocken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

24%

  • Brand 134%
  • Brand 216%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Stuhlsocken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Stuhlsocken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stuhlsocken95K/yr
  • stuhlsocken für eckige stuhlbeine30K/yr
  • stuhlsocken für runde stuhlbeine22K/yr
  • stuhlbeinsocken16K/yr
  • stuhl socken10K/yr
  • möbelsocken5K/yr
  • stuhlsocken filz6K/yr
  • socken für stühle5K/yr

Reviews and returns

What reviews say buyers love and hate about Stuhlsocken

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Gesamtgröße”
43%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Haltbarkeit schlecht”
A buyer, on “Haltbarkeit”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stuhlsocken questions

Answered from the same tracked data.