Is stufenbohrer profitable to sell on Amazon Germany?

The niche generates €631K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (63/100).

How competitive is the stufenbohrer niche?

16 brands and 88 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in stufenbohrer?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.9%.

When does demand for stufenbohrer peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the stufenbohrer niche?

Listings span €5.57–€65.62; the average listing price is €20.97 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.

stufenbohrer

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Great€20.97

avg listing price — sweet spot $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Price range

Great€5.57–€65.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great441.38

avg incumbent reviews — the moat a new listing must climb

Market size

Good€631K

€631K/yr · 324K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, stufenbohrer is a €631K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: €524K–€629K; units × avg price
Launch success: —; 2 of 4 new (360d)
Conversion rate: 9.3%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.0%
Avg brand age: 52 months
Avg seller age: 183 days

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

20%

flintronic25%
Pinava23%
STONE REEF21%
Proteco-Werkzeug5%
BGS3%
Retoo3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flintronic HSS Stufenbohrer 3-tlg Stufenbohrer Set Schälbohrersatz Exact Spiralnut Kegelbohrer 4 mm bis 12/20/32mm Titanbeschichtet Profi Metallbohrer Bohrer Satz für Metall Holz Kunststoff

flintronic€8.804.4★1,064 rev

Stufenbohrer Profi aus HSS Stahl - [15 Stufen | Ø 4-32mm] - Kegelbohrer Schälbohrer Stufenbohrer Metall Lochbohrer Blechbohrer Kunststoffbohrer Lochfräser Fräsbohrer Lochschneider

STONE REEF€13.614.5★839 rev

Pinava HSS Stufenbohrer [10mm Schaft] - Passt in jedes Bohrfutter - Kegelbohrer Ø 5-35mm - Schälbohrer ideal für Metall Holz Kunststoffe - 13 Stufen Konusbohrer

Pinava€13.784.5★170 rev

Pinava HSS Stufenbohrer Ø4-42mm [Extra Scharf & Präzise] Kegelbohrer für Metall Holz & Kunststoff - Hochwertiger Schälbohrer - 14 Stufen Blechbohrer - Konusbohrer zum sauberen und präzisen Aufbohren

Pinava€17.134.2★42 rev

flintronic Stufenbohrer 5 Stück (5 13 mm 3 13 mm 6 19 mm 5 22 mm 6 35 mm) 1 automatischer Zentralbohrer + 1 Spiralbohrer konischer Schneidbohrer mit Doppelschlitz Titanbeschichtung

flintronic€16.094.3★2,088 rev

Newest

by launch date

Stufenbohrer 660 mm aus HSS 4241 Spiralnut mit 12 mm Schaft Kegelbohrer Schälbohrer für Metall Kunststoff Holz extra großer Lochbohrer für präzise Bohrungen

STONE REEF€24.43839 rev

7mo ago

xiluuyou HSS Stufenbohrer Set 3-teilig Titanbeschichtet Schälbohrersatz Exact Spiralnut Kegelbohrer für Metall Holz Kunststoff 4-12/4-20/4-32mm

xiluuyou€7.7925 rev

8mo ago

Pinava€17.1342 rev

10mo ago

TR-TOOLS HSS Stufenbohrer 15 Stufen 4-32mm Durchmesser für Holz Kunststoff und Metall Kegelbohrer mit Präzisionsstufen

TR-TOOLS€8.5031 rev

11mo ago

COMOWARE Stufenbohrer 10mm Schaft Profi HSS Kegelbohrer Ø5-35mm 13 Stufen Metallbohrer Hochwertiges M2 Step Drill Bit mit 2 Spiralnuten für Metall Holz Kunststoffe

COMOWARE€7.8218 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt39%

“Super Produkt”

Preis-Leistungs-Verhältnis18%

“klasse Preis”

beworben Vs Tatsächliches Produkt13%

“erfüllen ihren Zweck.”

Benutzerfreundlichkeit5%

“Einwandfrei”

Gesamtgröße5%

“Passt”

Materialqualität4%

“Super Stufenbohrer Material beste Qualität bin begeistert gerne wieder”

Effizienz4%

“es hat prima funktioniert”

Haltbarkeit4%

“Mal abwarten wie lange er hält”

Stärke3%

“Solide”

Einfache Reinigung1%

“Schneidet sauber, gibt lange Späne und hat hohen Vorschub”

What buyers complain about

Qualität insgesamt45%

“Sinnfreier Müll”

Haltbarkeit9%

“War schnell defekt”

beworben Vs Tatsächliches Produkt9%

“Absolut nicht das was es verspricht”

Preis-Leistungs-Verhältnis9%

“Unverschämter Preis, was sollen deutsche Hersteller dazu sagen?”

Gesamtgröße7%

“Das Set wirkt insgesamt sehr klein”

Stärke4%

“leider stumpf”

Funktionalität insgesamt3%

“S. Am liebsten würde ich null Sterne vergeben, da die Bohrer völlig unbrauchbar sind, werden nach erster Nutzung sofort stumpf, schneiden überhaupt nicht!”

Präzision des Schnitts3%

“Bohrer sind nicht einmal gehärtet”

Materialqualität2%

“Auch die Qualität des Materials überzeugt nicht”

Dicke1%

“Sobald es dicker wird kommt der Bohrer an seine Grenzen”

Top return reasons

Gesamtgröße46%

Qualität insgesamt11%

Funktionalität insgesamt8%

Defekt Material/Teile7%

Kompatibilität – insgesamt5%

beworben Vs Tatsächliches Produkt4%

Produktzustand4%

Materialqualität3%

Haltbarkeit3%

Benutzerfreundlichkeit1%

Common questions

Is stufenbohrer profitable to sell on Amazon Germany?: The niche generates €631K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (63/100).
How competitive is the stufenbohrer niche?: 16 brands and 88 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in stufenbohrer?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.9%.
When does demand for stufenbohrer peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the stufenbohrer niche?: Listings span €5.57–€65.62; the average listing price is €20.97 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.

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stufenbohrer

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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