Is Stromkabel profitable to sell on Amazon Germany?

Flapen scores Stromkabel 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €126K a year across 29 tracked products. Search demand grew -12.3% in the last 90 days.

How competitive is the Stromkabel niche on Amazon Germany?

19 brands and 74 sellers compete in Stromkabel on Amazon Germany. The top 5 Stromkabel products take 46% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Stromkabel?

Stromkabel buyers on Amazon Germany complain most about Aufladen, Haltbarkeit, and Qualität insgesamt. An estimated 0.6% of orders come back.

When does demand for Stromkabel peak?

Search demand for Stromkabel on Amazon Germany peaks in Mar–May, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Stromkabel niche?

Stromkabel sells for €13.71 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.14 to €74.37. The average product has 3,789 reviews, the count a new listing must catch up to.

Stromkabel

Fail

Demand is soft, at -12.3% this quarter, so Stromkabel is a Fail.

Filters No Dominant Brand

Flapen Score: 47
47 / 100Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size: €126K/yr501K searches / yr
90-day growth: -12.3%search demand this quarter
Competition: 46%top-5 click share · 19 brands · 74 sellers

Flapen Score

Stromkabel against its category

The dotted line is the Baumarkt average. Past it, Stromkabel is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Stromkabel market on Amazon at a glance

Shoppers on Amazon Germany searched for Stromkabel 501K times last year and spent an estimated €126K. The top 5 brands take 60% of clicks. Demand peaks in Mar–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months: 501K
Growth, 90 days vs prior 90: -12.3%
Conversion, latest week: 1.8%
Market size, estimated: €126Ka year
Peak month: May2.0× the quietest month
Top search term: kabel242K searches a year

02 · Price

A sale here is worth €13.71.

Listings sell for €13.71 on average, from €5.14 to €74.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.71 that is €3K to €7K a year per listing.

Average price: €13.71under the $15 to $100 sweet spot
Price range: €5.14–€74.37
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Elektrische Leitungen. It carries 3,789 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 83%
Out of stock, average day: 0.0%
Average rank: #19in Elektrische Leitungen
Average rating: 4.67 starsAmazon Germany average 4.37 stars
Average reviews: 3,789per listing
Listings tracked: 29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Stromkabel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

33%

Brand 117%
Brand 214%
Brand 313%
Brand 49%
Brand 57%
Brand 67%

Demand

Stromkabel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, May · busiest ÷ quietest = 2.0×

Search terms

Top Stromkabel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kabel242K/yr -6.9%0.6% conv.
stromkabel115K/yr +20.2%2.1% conv.
stromkabel 3 polig72K/yr -62.8%3.2% conv.
cable22K/yr -35.4%0.3% conv.
elektrokabel17K/yr -1.9%0.8% conv.
elektrische leitungen8K/yr +5.4%0.3% conv.
strom kabel6K/yr -16.0%2.3% conv.
cables4K/yr -9.9%0.4% conv.
230v kabel4K/yr -24.5%2.9% conv.
electric cable3K/yr +5.1%1.4% conv.

Reviews and returns

What reviews say buyers love and hate about Stromkabel

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”

17%of negative reviews mention “Aufladen”

0.6%of orders come back

“Lädt weder das tablet noch die switch das is miss”

A buyer, on “Aufladen”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Stromkabel questions

Answered from the same tracked data.

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