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Streichhölzer Lang

Fail

Demand is soft, at -62.0% this quarter, so Streichhölzer Lang is a Fail.

Flapen Score
44
44 / 100
Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size
€137K/yr197K searches / yr
90-day growth
-62.0%search demand this quarter
Competition
54%top-5 click share · 9 brands · 32 sellers

Flapen Score

Streichhölzer Lang against its category

The dotted line is the Baumarkt average. Past it, Streichhölzer Lang is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Streichhölzer Lang market on Amazon at a glance

Shoppers on Amazon Germany searched for Streichhölzer Lang 197K times last year and spent an estimated €137K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-62.0%
Conversion, latest week
7.5%
Market size, estimated
€137Ka year
Peak month
December8.1× the quietest month
Top search term
streichhölzer lang109K searches a year

02 · Price

A sale here is worth €9.27.

Listings sell for €9.27 on average, from €2.79 to €24.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €9.27 that is €5K to €7K a year per listing.

Average price
€9.27under the $15 to $100 sweet spot
Price range
€2.79–€24.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #266 within Kamine, Öfen & Zubehör. It carries 208 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
68%
Out of stock, average day
2.5%
Average rank
#266in Kamine, Öfen & Zubehör
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
208per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Streichhölzer Lang products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

3%

  • Brand 124%
  • Brand 222%
  • Brand 321%
  • Brand 414%
  • Brand 512%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Streichhölzer Lang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Streichhölzer Lang search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • streichhölzer lang109K/yr
  • lange streichhölzer24K/yr
  • zündhölzer lang14K/yr
  • streichhölzer 10 cm7K/yr
  • streichhölzer groß5K/yr
  • streichholz lang4K/yr
  • große streichhölzer4K/yr
  • kaminstreichhölzer6K/yr
  • lange streichhölzer 20 cm5K/yr
  • streichhölzer lang 10 cm9K/yr

Reviews and returns

What reviews say buyers love and hate about Streichhölzer Lang

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
0.2%of orders come back
“Schlecht Qualität”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Streichhölzer Lang questions

Answered from the same tracked data.