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Stihl Helm

Fail

The top 5 brands take 100% of clicks, so Stihl Helm is a Fail.

Flapen Score
34
34 / 100
Ranks 2,989 of 3,232 Baumarkt niches · −15 vs the category median of 49
Market size
€133K/yr38K searches / yr
90-day growth
-48.9%search demand this quarter
Competition
81%top-5 click share · 4 brands · 52 sellers

Flapen Score

Stihl Helm against its category

The dotted line is the Baumarkt average. Past it, Stihl Helm is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stihl Helm market on Amazon at a glance

Shoppers on Amazon Germany searched for Stihl Helm 38K times last year and spent an estimated €133K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-48.9%
Conversion, latest week
5.0%
Market size, estimated
€133Ka year
Peak month
February2.6× the quietest month
Top search term
stihl helm16K searches a year

02 · Price

A sale here is worth €69.84.

Listings sell for €69.84 on average, from €22.77 to €182.14. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €69.84 that is €7K to €17K a year per listing.

Average price
€69.84inside the $15 to $100 sweet spot
Price range
€22.77–€182.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
€7K–€17K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Sicherheitstechnik. It carries 2,971 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
36%
Out of stock, average day
0.0%
Average rank
#84in Sicherheitstechnik
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
2,971per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Stihl Helm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Stihl Helm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Stihl Helm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stihl helm16K/yr
  • forsthelm stihl10K/yr
  • stihl helm mit visier und gehörschutz5K/yr
  • stihl forsthelm6K/yr

Reviews and returns

What reviews say buyers love and hate about Stihl Helm

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Griff”
0.8%of orders come back
“Hält nicht auf dem Kopf”
A buyer, on “Griff”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stihl Helm questions

Answered from the same tracked data.