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Stiebel Eltron Elektroheizung

Fail

Demand is soft, at -67.5% this quarter, so Stiebel Eltron Elektroheizung is a Fail.

Flapen Score
32
32 / 100
Ranks 3,066 of 3,232 Baumarkt niches · −17 vs the category median of 49
Market size
€107K/yr26K searches / yr
90-day growth
-67.5%search demand this quarter
Competition
68%top-5 click share · 2 brands · 50 sellers

Flapen Score

Stiebel Eltron Elektroheizung against its category

The dotted line is the Baumarkt average. Past it, Stiebel Eltron Elektroheizung is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stiebel Eltron Elektroheizung market on Amazon at a glance

Shoppers on Amazon Germany searched for Stiebel Eltron Elektroheizung 26K times last year and spent an estimated €107K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €107K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-67.5%
Conversion, latest week
3.0%
Market size, estimated
€107Ka year
Peak month
November13.3× the quietest month
Top search term
stiebel eltron elektroheizung22K searches a year

02 · Price

A sale here is worth €137.92.

Listings sell for €137.92 on average, from €40.40 to €221.54. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €137.92 that is €0 to €14K a year per listing.

Average price
€137.92above the $15 to $100 sweet spot
Price range
€40.40–€221.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Baubedarf. It carries 564 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#58in Baubedarf
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
564per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Stiebel Eltron Elektroheizung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 211%

Demand

Stiebel Eltron Elektroheizung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.3×

Reviews and returns

What reviews say buyers love and hate about Stiebel Eltron Elektroheizung

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“Nach nicht mal einem halben Jahr defekt”
A buyer, on “Haltbarkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stiebel Eltron Elektroheizung questions

Answered from the same tracked data.