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Steinwolle

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -29.4% this quarter, so Steinwolle is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 3,232 Baumarkt niches · +8 vs the category median of 49
Market size
€104K/yr96K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
50%top-5 click share · 26 brands · 45 sellers

Flapen Score

Steinwolle against its category

The dotted line is the Baumarkt average. Past it, Steinwolle is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steinwolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Steinwolle 96K times last year and spent an estimated €104K. The top 5 brands take 66% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
4.6%
Market size, estimated
€104Ka year
Peak month
March1.6× the quietest month
Top search term
steinwolle29K searches a year

02 · Price

A sale here is worth €23.25.

Listings sell for €23.25 on average, from €3.48 to €65.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €23.25 that is €0 to €2K a year per listing.

Average price
€23.25inside the $15 to $100 sweet spot
Price range
€3.48–€65.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #29 within Baubedarf. It carries 99 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
57%
Out of stock, average day
7.5%
Average rank
#29in Baubedarf
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
99per listing
Listings tracked
37

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Steinwolle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

45

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

50%

Top 20: 86%

Open market

31%

  • Brand 125%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 63%

Demand

Steinwolle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Steinwolle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steinwolle29K/yr
  • steinwolle dämmung25K/yr
  • steinwolle anzucht20K/yr
  • rockwool10K/yr
  • steinwolle würfel4K/yr
  • steinwolle für ofenrohr6K/yr
  • rockwool steinwolle3K/yr

Reviews and returns

What reviews say buyers love and hate about Steinwolle

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “beworben Vs Tatsächliches Produkt”
20%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“RAMSCH”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Steinwolle questions

Answered from the same tracked data.