Skip to content

Stecker

Maybe

An estimated 0.4% of orders come back. But products sell for $7.28 on average, outside the sweet spot, so Stecker is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 3,232 Baumarkt niches · +5 vs the category median of 49
Market size
€423K/yr764K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
56%top-5 click share · 13 brands · 64 sellers

Flapen Score

Stecker against its category

The dotted line is the Baumarkt average. Past it, Stecker is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stecker market on Amazon at a glance

Shoppers on Amazon Germany searched for Stecker 764K times last year and spent an estimated €423K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €423K a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
7.6%
Market size, estimated
€423Ka year
Peak month
November1.4× the quietest month
Top search term
schuko stecker225K searches a year

02 · Price

A sale here is worth €7.28.

Listings sell for €7.28 on average, from €1.61 to €25.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At €7.28 that is €22K to €29K a year per listing.

Average price
€7.28under the $15 to $100 sweet spot
Price range
€1.61–€25.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
€22K–€29K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #20 within Schutzkontaktstecker & -steckdosen. It carries 1,157 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#20in Schutzkontaktstecker & -steckdosen
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,157per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stecker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

64

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

16%

  • Brand 135%
  • Brand 222%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 16%)

Demand

Stecker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top Stecker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schuko stecker225K/yr
  • stecker180K/yr
  • stecker 230v115K/yr
  • schukostecker49K/yr
  • schukostecker außenbereich22K/yr
  • schuko stecker wasserdicht10K/yr
  • stromstecker26K/yr
  • schutzkontaktstecker22K/yr
  • kabel stecker17K/yr
  • 230v stecker13K/yr

Reviews and returns

What reviews say buyers love and hate about Stecker

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Aufladen”
22%of negative reviews mention “Aufladen”
0.4%of orders come back
“macht seltsame Geräusche beim laden”
A buyer, on “Aufladen”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stecker questions

Answered from the same tracked data.